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Guotai Panda Bionic Chinese Baijiu Packaging by Venus Team |
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| DESIGN DETAILS |
DESIGN NAME:
Guotai Panda
PRIMARY FUNCTION:
Bionic Chinese Baijiu Packaging
INSPIRATION:
The customer put forward a demand for the packaging design of the panda-themed wine. After receiving the demand, I want to find the relationship between people and natural animals through this design, not just a package. I observed pandas on China's IPanda online channel and did a lot of research on pandas. After getting to know the panda in depth, I felt that Chinese philosophy should be used to interpret its image.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This is a panda-themed bottle designed for Guotai Winery in Guizhou, China. Use abstract bionic forms to represent pandas. The bionic shape and ergonomics are combined to form an abstract panda arm in the groove of the bottle body, which is non-slip and more convenient to use. The shape of the bottle body is full of streamline and dynamic, and the black and white gold color matching shows the oriental philosophy.
OPERATION / FLOW / INTERACTION:
Hold the bottle in the groove and turn the cap with your other hand to open it. In the groove is an abstract panda arm, which in the hand creates the feeling of interacting with the panda.
PROJECT DURATION AND LOCATION:
The project started in China in January 2022 and completed in China in January 2022.
FITS BEST INTO CATEGORY:
Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY:
ceramic wine bottle, metal bottle cap
SPECIFICATIONS / TECHNICAL PROPERTIES:
53%vol Alcohol Content, 500 ml Capacity, Chinese Baijiu packaging
TAGS:
Panda, Bionic,Bionic packaging, Chinese Baijiu packaging, Bionic Chinese Baijiu packaging, Chinoiserie, Simple style
RESEARCH ABSTRACT:
Pandas are the animals loved by people all over the world. Through in-depth understanding of pandas, I found that pandas are totem symbols of mysterious oriental culture in people's hearts. Expressing this symbol in an abstract way, combined with ergonomic shape, can increase the interaction between consumers and Chinese panda culture and drive consumers' emotional resonance.
CHALLENGE:
How to create a unique bottle shape to express panda, this is a problem. It is also necessary to meet the customer's cost requirements.
ADDED DATE:
2022-02-23 13:34:50
TEAM MEMBERS (1) :
Venus Team
IMAGE CREDITS:
Image #1: Packaging Designer Jiahuizi Xu, SHENZHEN BAIXINGLONG CREATIVE PACKAGING, 2022.
Image #2: Packaging Designer Jiahuizi Xu, SHENZHEN BAIXINGLONG CREATIVE PACKAGING, 2022.
Image #3: Packaging Designer Jiahuizi Xu, SHENZHEN BAIXINGLONG CREATIVE PACKAGING, 2022.
Image #4: Packaging Designer Jiahuizi Xu, SHENZHEN BAIXINGLONG CREATIVE PACKAGING, 2022.
Image #5: Packaging Designer Jiahuizi Xu, SHENZHEN BAIXINGLONG CREATIVE PACKAGING, 2022.
Video Credits: Packaging Designer Jiahuizi Xu, SHENZHEN BAIXINGLONG CREATIVE PACKAGING, 2022.
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| CLIENT/STUDIO/BRAND DETAILS |
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NAME:
SHENZHEN BAIXINGLONG CREATIVE PACKAGING CO.,LTD
PROFILE:
Shenzhen Baixinglong Creative Packaging Co., Ltd. was established in 2008 (it was established on the basis of the continuation of the original Shenzhen Baixinglong Packaging Design Co., Ltd., which was established in 1999), and was officially listed on the "New OTC Market" in 2015. It is a leading domestic comprehensive solution provider for product image engineering.
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| COMMENTS |
| Giulia Esposito |
Comment #15302 on December 28, 2022, 12:41 am |
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I am in awe of the creative brilliance of the 'Guotai Panda' packaging. It is truly inspiring to see a product be successfully re-imagined in a revolutionary new way. The bionic Chinese Baijiu packaging is a stunning example of how design can be used to make a product stand out. It is a brilliant combination of form and function that is sure to be remembered in the packaging design world. I am proud to be part of the recognition of such an exceptional work. Kudos to Venus Team for their amazing accomplishment!
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| Adam Harris |
Comment #85981 on January 4, 2023, 12:21 pm |
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This work by Venus Team is a stunning example of how design can bring together both form and function. Their "Guotai Panda" is a Bionic Chinese Baijiu Packaging that perfectly encapsulates the essence of the panda through its abstract bionic form, ergonomic shape, and black and white gold color scheme. The combination of design elements creates an emotionally resonant package that is both aesthetically pleasing and practical. The attention to detail in the research and design process is evident, as the team was able to create a unique bottle shape that expresses the panda while also meeting the customer's cost requirements. This work is a testament to the power of good design, and it is a deserving recipient of the A' Design Award.
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| Chloe Turner |
Comment #91995 on January 4, 2023, 6:41 pm |
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This work is truly impressive! I am in awe of how the designers have managed to capture the essence of a panda and its relationship with nature through this bionic Chinese Baijiu Packaging. The intricate details and the thoughtful symbolism used to represent the panda and its environment is remarkable. The incorporation of Chinese philosophy in the design truly brings out the beauty and grace of the work. It is an amazing piece of design that deserves to be recognized and celebrated. Congratulations to Venus Team for winning the A' Design Award!
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| Mark Allen |
Comment #94045 on January 4, 2023, 9:28 pm |
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Congratulations to the designer of this amazing work for winning the A' Design Award in Packaging Design Category! This unique bionic Chinese Baijiu Packaging is a creative and thoughtful representation of the panda and its relationship with people and nature. The bottle's ergonomic shape and dynamic black and white gold color combination not only reflect the oriental philosophy but also increase the interaction between consumers and Chinese panda culture. This is truly a remarkable work!
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| Elisabeth Clark |
Comment #94963 on January 4, 2023, 11:00 pm |
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I'm so impressed by the ingenuity behind Venus Team's award-winning work, Guotai Panda. The abstract bionic forms used to represent pandas are so cleverly designed, creating a sleek and dynamic bottle body with the non-slip groove and black and white gold color matching that reflects the oriental philosophy. It's clear that the team has done a great amount of research and has gone the extra mile to capture the essence of the panda as a totem symbol of mysterious oriental culture. This work is a great example of how design can be used to drive emotional resonance and create a lasting connection between consumers and culture. Congratulations to Venus Team for their amazing work and for winning the A' Design Award!
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