Guotai Panda Bionic Chinese Baijiu Packaging by Venus Team

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DESIGN DETAILS
DESIGN NAME:
Guotai Panda

PRIMARY FUNCTION:
Bionic Chinese Baijiu Packaging

INSPIRATION:
The customer put forward a demand for the packaging design of the panda-themed wine. After receiving the demand, I want to find the relationship between people and natural animals through this design, not just a package. I observed pandas on China's IPanda online channel and did a lot of research on pandas. After getting to know the panda in depth, I felt that Chinese philosophy should be used to interpret its image.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This is a panda-themed bottle designed for Guotai Winery in Guizhou, China. Use abstract bionic forms to represent pandas. The bionic shape and ergonomics are combined to form an abstract panda arm in the groove of the bottle body, which is non-slip and more convenient to use. The shape of the bottle body is full of streamline and dynamic, and the black and white gold color matching shows the oriental philosophy.

OPERATION / FLOW / INTERACTION:
Hold the bottle in the groove and turn the cap with your other hand to open it. In the groove is an abstract panda arm, which in the hand creates the feeling of interacting with the panda.

PROJECT DURATION AND LOCATION:
The project started in China in January 2022 and completed in China in January 2022.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
ceramic wine bottle, metal bottle cap

SPECIFICATIONS / TECHNICAL PROPERTIES:
53%vol Alcohol Content, 500 ml Capacity, Chinese Baijiu packaging

TAGS:
Panda, Bionic,Bionic packaging, Chinese Baijiu packaging, Bionic Chinese Baijiu packaging, Chinoiserie, Simple style

RESEARCH ABSTRACT:
Pandas are the animals loved by people all over the world. Through in-depth understanding of pandas, I found that pandas are totem symbols of mysterious oriental culture in people's hearts. Expressing this symbol in an abstract way, combined with ergonomic shape, can increase the interaction between consumers and Chinese panda culture and drive consumers' emotional resonance.

CHALLENGE:
How to create a unique bottle shape to express panda, this is a problem. It is also necessary to meet the customer's cost requirements.

ADDED DATE:
2022-02-23 13:34:50

TEAM MEMBERS (1) :
Venus Team

IMAGE CREDITS:
Image #1: Packaging Designer Jiahuizi Xu, SHENZHEN BAIXINGLONG CREATIVE PACKAGING, 2022.
Image #2: Packaging Designer Jiahuizi Xu, SHENZHEN BAIXINGLONG CREATIVE PACKAGING, 2022.
Image #3: Packaging Designer Jiahuizi Xu, SHENZHEN BAIXINGLONG CREATIVE PACKAGING, 2022.
Image #4: Packaging Designer Jiahuizi Xu, SHENZHEN BAIXINGLONG CREATIVE PACKAGING, 2022.
Image #5: Packaging Designer Jiahuizi Xu, SHENZHEN BAIXINGLONG CREATIVE PACKAGING, 2022.
Video Credits: Packaging Designer Jiahuizi Xu, SHENZHEN BAIXINGLONG CREATIVE PACKAGING, 2022.

CLIENT/STUDIO/BRAND DETAILS
NAME:
SHENZHEN BAIXINGLONG CREATIVE PACKAGING CO.,LTD

PROFILE:
Shenzhen Baixinglong Creative Packaging Co., Ltd. was established in 2008 (it was established on the basis of the continuation of the original Shenzhen Baixinglong Packaging Design Co., Ltd., which was established in 1999), and was officially listed on the "New OTC Market" in 2015. It is a leading domestic comprehensive solution provider for product image engineering.

NOMINATION DETAILS

Guotai Panda Bionic Chinese Baijiu Packaging by Venus Team is a Nominee in Packaging Design Category.

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AWARD DETAILS

Guotai Panda Bionic Chinese Baijiu Packaging by Venus Team is Winner in Packaging Design Category, 2021 - 2022.



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