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| DESIGN DETAILS |
DESIGN NAME:
Nomi Mahjong
PRIMARY FUNCTION:
Game
INSPIRATION:
Inspired by the NIO intelligent assistant NOMI and the NIO brand color scheme, the design incorporates NOMI of various forms into the tiles. The blue color scheme derives from NIO brand color, providing a high contrast visual effect and creating a tech atmosphere through the contrasting color of black and blue.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
With a geeky black color base, NOMI mahjong redesigned the traditional mahjong tiles to appear affable and high-tech-ish. Combining the traditional Chinese table game with NOMI, which is the warmest AI tide brand in th human world, gives the traditional national treasure mahjong a distinctive technological fashion.
OPERATION / FLOW / INTERACTION:
The storage box is portable and can quickly store mahjong tiles because of its sliding lid design.
PROJECT DURATION AND LOCATION:
Opening of the project in 2019/6, first light offering in 2021/5.
FITS BEST INTO CATEGORY:
Toys, Games and Hobby Products Design
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PRODUCTION / REALIZATION TECHNOLOGY:
Mahjong material: high GSM Melamine
Dice material: alloy
Chips: clay
SPECIFICATIONS / TECHNICAL PROPERTIES:
345*175*84mm
TAGS:
-
RESEARCH ABSTRACT:
In China, Mahjong is a popular traditional table game. This innovative model of Mahjong card pattern integrates a NOMI intelligent AI assistant and the color of NIO automobile. 1 Dot is in the shape of NOMI, and Bamboo tiles are evolved from the the letter I in NOMI.
CHALLENGE:
It’s challenging to fit in with the NIO design philosophy. Therefore, through combining the sense of technological intelligence and affinity, the design aims to enhance brand recognition and meet the needs of target consumers.
ADDED DATE:
2022-02-21 08:57:59
TEAM MEMBERS (1) :
NIO Life
IMAGE CREDITS:
Nio Life, 2021.
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| CLIENT/STUDIO/BRAND DETAILS |
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NAME:
NIO Life
PROFILE:
NIO Life is NIO's original design lifestyle brand, integrating global design resources and collaborating with independent designers and top design schools in the UK, Italy, Scandinavia, and Asia to create a joyful lifestyle with products that represent progressive attitudes, good stories, and quality designs.
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