DESIGN NAME: Wan Yue Complex
PRIMARY FUNCTION: Sales Center
INSPIRATION: In the open and free city atmosphere, the designer tried to restore a new model of symbiosis between business and culture. The rich history of this city and the spirit infused in it are expressed in a post-modern narrative that comes together like an architectural symphony. The complex is constructed in a "Roman Holiday" style, allowing visitors to experience a dazzling European street market. Modern and classical, present and future, these contrasts create a fantasy journey that embodies the idea that "diversity is beauty".
UNIQUE PROPERTIES / PROJECT DESCRIPTION: The entire sales office borrows the local regional characteristics to achieve an ornate, elegant, and pure space. It also feels like travelling through time, reviving long-past historical and modern elements and thereby resurrecting the pulse and ideals of bygone eras.
OPERATION / FLOW / INTERACTION: The space presents multi-dimensional scenes. Along the axial corridor, popular IPs such as Starbucks, Pop Mart, Miss Puff are displayed one by one. It is a reflection of people's pursuit for an increasingly refined life.
The rising horse symbolizes the romantic prosperity of the plaza. It is a brand-new creation in the context of the modern times. The partially hollowed-out design highlights the overall style and gives passersby a shocking sensory experience open to immersive interpretation.
PROJECT DURATION AND LOCATION: The project started in Sep 2021 in Hangzhou and finished in Nov 2021 in Tianjin
FITS BEST INTO CATEGORY: Interior Space and Exhibition Design
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PRODUCTION / REALIZATION TECHNOLOGY: The design aims to embody a return to a more colorful life, to be an integration of the humanities and the arts, while also acting as an aesthetic interpretation of the diversity of urban life.The designer drew on curved linear designs taken from the new decorative arts, and captured the leisurely vibe of drifting on a boat in the summer through an art installation.
SPECIFICATIONS / TECHNICAL PROPERTIES: Big wholly-cut artificial rocks give the space a sense of modernity and tradition being combined, and life here blooms splendidly because of the liberated atmosphere.Community is not something you can force, instead, something grows into a great community naturally.
TAGS: sales center, interior design, modern
RESEARCH ABSTRACT: The color tone and light effects here are reminiscent of Rembrandt's color palette. The dominance of white sets the grandeur and mature tone of this space, while the embellishments in gold and orange-red are like adding melodies to a symphony, echoing in the air. And just like adding depth to music, it results in more depth to the space while also highlighting the designer's artistic taste and vision of future lifestyle.
CHALLENGE: -
ADDED DATE: 2022-02-21 08:10:59
TEAM MEMBERS (1) :
IMAGE CREDITS: Eh Design Group, 2021.
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