Atun Lighting Products by Mohamed Selim El Kady

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DESIGN DETAILS
DESIGN NAME:
Atun

PRIMARY FUNCTION:
Lighting Products

INSPIRATION:
Darkness envelops, the land is in silence, their creator is resting in his horizon. At daybreak, arisen from the horizon, shining as the disk in day, you remove the darkness, you grant your rays, and the two lands are in festival Great Aten Hymn. This product has been inspired from the Pharaonic symbol of balance, strength and reincarnation Djed. The Djed was raised on the coldest, darkest nights of the year as a reminder of to reconnect to the light of righteousness.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Atun is originated from the Ancient Egyptian Civilization, Its aims to integrate between ancient Egyptian culture aesthetics and modern Egyptian identity , where it results in distinguished products representing Egyptian culture and has a positive impact on the consumers.

OPERATION / FLOW / INTERACTION:
The product is well designed. The details of its parts allow the user to handle the product in a comfortable way. It provides a uniform level of illumination throughout the space independently of other lighting sources. Moreover, its purpose is to ensure safe and ' easy traffic, as well as to create an overview of the room.

PROJECT DURATION AND LOCATION:
Duration: The idea started in 2018 and was first exhibited in October 2018 then again in November 2021 both in Cairo Design Award. Location: Cairo, Egypt.

FITS BEST INTO CATEGORY:
Lighting Products and Lighting Projects Design

PRODUCTION / REALIZATION TECHNOLOGY:
I start from drawing the sketch, Passing through AutoCAD program then 3D MAX and CNC milling, In the production process we use a sample manual lathe machine and Laser cutter, The materials used in the design are environment-friendly, recycled and can be sustainable. These same materials were used by the Ancient Egyptians in their crafts, 1.Asersus wood 2.Alabaster Marble 3.Marmar Stone 4.Borosilicate glass 5. gold plated copper.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The products dimensions are: The lighting product that contains Gold plated copper and wood is 16cm x 16cm x 27cm The lighting product that contains Wood and glass is 10cm x 10cm x 45cm The product that contains Copper and glass is 9cm x 9cm x 25cm

TAGS:
Lighting, Home Accessories, Djed, Sculpture, Cultural design, Emotional design, Handmade, Egyptian Civilization

RESEARCH ABSTRACT:
The entire research is integrated around the ancient Egyptian beliefs and about the importance of light and what it represents to the ancient Egyptian. We found the great Hymn of Akhtitatun to Aten that was found in the cemetery in the tombs of Tell El-Amarna, and how Djed hieroglyph was a pillar-like symbol that represented stability. It was also sometimes used to represent Osiris himself.

CHALLENGE:
The challenge was to design new lighting products that is shaped to be related to the Ancient Egyptian Civilization and the integration between the cultural design and emotional design.

ADDED DATE:
2022-02-20 13:23:00

TEAM MEMBERS (1) :


IMAGE CREDITS:
Image #1: Photographer Mostafa Mahmoud, Atun, 2020.
Image #2: Photographer Mostafa Mahmoud, Atun, 2020.
Image #3: Photographer Mostafa Mahmoud, Atun, 2022.
Image #4: Photographer Mostafa Mahmoud, Atun, 2020.
video by: V digital, Atun,2022.

Visit the following page to learn more: http://www.selimelkady.studio
CLIENT/STUDIO/BRAND DETAILS
NAME:
Selim El Kady Design Studio

PROFILE:
Mohamad Selim El Kady, an artist that gives life to empty spaces through his vision. His passion as a kid, led him to studying Sculpture in Applied Arts. Refusing to settle in one place, he drew his own unique path. His ability to create figures from scratch using his wide imagination opened several doors. Inspired by his own background, El Kady envisions sculpturing image everywhere he is, leading him to a career as a Visual Merchandiser and Interior stylist. El Kady is really interested in the dressing and entertainment value of a space, focusing on smaller accessory items and current design trends. His work involves exhibitions, events, window and gallery displays or any space that you would like to pop up.

NOMINATION DETAILS

Atun Lighting Products by Mohamed Selim El Kady is a Nominee in Lighting Products and Lighting Projects Design Category.

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AWARD DETAILS

Atun Lighting Products by Mohamed Selim El Kady is Winner in Lighting Products and Lighting Projects Design Category, 2021 - 2022.



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