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| DESIGN DETAILS |
DESIGN NAME:
Atun
PRIMARY FUNCTION:
Lighting Products
INSPIRATION:
Darkness envelops, the land is in silence, their creator is resting in his horizon.
At daybreak, arisen from the horizon, shining as the disk in day,
you remove the darkness, you grant your rays,
and the two lands are in festival
Great Aten Hymn.
This product has been inspired from the Pharaonic symbol of balance, strength and reincarnation Djed. The Djed was raised on the coldest, darkest nights of the year as a reminder of to reconnect to the light of righteousness.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Atun is originated from the Ancient Egyptian Civilization, Its aims to integrate between ancient Egyptian culture aesthetics and modern Egyptian identity , where it results in distinguished products representing Egyptian culture and has a positive impact on the consumers.
OPERATION / FLOW / INTERACTION:
The product is well designed. The details of its parts allow the user to handle the product in a comfortable way. It provides a uniform level of illumination throughout the space independently of other lighting sources. Moreover, its purpose is to ensure safe and ' easy traffic, as well as to create an overview of the room.
PROJECT DURATION AND LOCATION:
Duration: The idea started in 2018 and was first exhibited in October 2018 then again in November 2021 both in Cairo Design Award.
Location: Cairo, Egypt.
FITS BEST INTO CATEGORY:
Lighting Products and Fixtures Design
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PRODUCTION / REALIZATION TECHNOLOGY:
I start from drawing the sketch, Passing through AutoCAD program then 3D MAX and CNC milling, In the production process we use a sample manual lathe machine and Laser cutter, The materials used in the design are environment-friendly, recycled and can be sustainable. These same materials were used by the Ancient Egyptians in their crafts, 1.Asersus wood 2.Alabaster Marble 3.Marmar Stone 4.Borosilicate glass 5. gold plated copper.
SPECIFICATIONS / TECHNICAL PROPERTIES:
The products dimensions are:
The lighting product that contains Gold plated copper and wood is 16cm x 16cm x 27cm
The lighting product that contains Wood and glass is 10cm x 10cm x 45cm
The product that contains Copper and glass is 9cm x 9cm x 25cm
TAGS:
Lighting, Home Accessories, Djed, Sculpture, Cultural design, Emotional design, Handmade, Egyptian Civilization
RESEARCH ABSTRACT:
The entire research is integrated around the ancient Egyptian beliefs and about the importance of light and what it represents to the ancient Egyptian. We found the great Hymn of Akhtitatun to Aten that was found in the cemetery in the tombs of Tell El-Amarna, and how Djed hieroglyph was a pillar-like symbol that represented stability. It was also sometimes used to represent Osiris himself.
CHALLENGE:
The challenge was to design new lighting products that is shaped to be related to the Ancient Egyptian Civilization and the integration between the cultural design and emotional design.
ADDED DATE:
2022-02-20 13:23:00
TEAM MEMBERS (1) :
IMAGE CREDITS:
Image #1: Photographer Mostafa Mahmoud, Atun, 2020.
Image #2: Photographer Mostafa Mahmoud, Atun, 2020.
Image #3: Photographer Mostafa Mahmoud, Atun, 2022.
Image #4: Photographer Mostafa Mahmoud, Atun, 2020.
video by: V digital, Atun,2022.
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| Visit the following page to learn more: http://www.selimelkady.studio |
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| CLIENT/STUDIO/BRAND DETAILS |
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NAME:
Selim El Kady Design Studio
PROFILE:
Mohamad Selim El Kady, an artist that gives life to
empty spaces through his vision. His passion as a kid,
led him to studying Sculpture in Applied Arts.
Refusing to settle in one place, he drew his own
unique path. His ability to create figures from scratch
using his wide imagination opened several doors.
Inspired by his own background, El Kady envisions
sculpturing image everywhere he is, leading him to a
career as a Visual Merchandiser and Interior stylist.
El Kady is really interested in the dressing and
entertainment value of a space, focusing on smaller
accessory items and current design trends. His work
involves exhibitions, events, window and gallery
displays or any space that you would like to pop up.
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| COMMENTS |
| Giulia Esposito |
Comment #15228 on December 28, 2022, 12:16 am |
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I am absolutely delighted to see the stunning design of the Atun lighting product! The innovative combination of modern materials with a classic silhouette creates an eye-catching piece that is sure to elevate any space. I can imagine how the bright light radiates and creates a warm and inviting atmosphere. The attention to detail and craftsmanship stands out and it is clear that a lot of thought and care has gone into the making of this product. It is a testament to the power of design and I am sure that it will be admired for years to come. Congratulations to Mohamed Selim El Kady for this outstanding achievement!
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| Adam Harris |
Comment #85793 on January 4, 2023, 12:12 pm |
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I am truly inspired by this stunning work, Atun. It is a perfect example of a beautiful, modern design that celebrates the culture and traditions of Ancient Egypt. It is clear that a tremendous amount of research and thought was put into this design, and it is truly a work of art. Congratulations on your success for winning the A' Design Award for Lighting Products and Projects Design and for creating this incredible design.
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| Chloe Turner |
Comment #91831 on January 4, 2023, 6:30 pm |
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The awe-inspiring work of art that is 'Atun' is a beautiful reminder of the power of light. The intricate design and craftsmanship of this Lighting Product is a true testament to the skill of its creator and the symbol of balance, strength, and reincarnation that it represents is truly remarkable. It is a fitting reminder of the transformation of darkness into light and the celebration of life that follows it. The beauty of this product speaks for itself and it is a deserving winner of the A' Design Award.
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| Mark Allen |
Comment #93921 on January 4, 2023, 9:16 pm |
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This award-winning Lighting Products and Lighting Projects Design is a stunning example of the beauty and artistry of the Ancient Egyptian Civilization. Combining modern Egyptian identity with ancient Egyptian culture, this work is truly a captivating reminder of the power of balance, strength and reincarnation. The beautiful and sustainable materials used to create it are a reminder of the craftsmanship of the Ancient Egyptians. This is an incredibly inspiring work that exemplifies the very best in Lighting Products and Lighting Projects Design.
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| Elisabeth Clark |
Comment #94830 on January 4, 2023, 10:47 pm |
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I am in awe of Mohamed Selim El Kady's work 'Atun' and their success for winning the A' Design Award for Lighting Products and Lighting Projects Design. It is a truly beautiful work that celebrates the ancient Egyptian culture and modern Egyptian identity, to create a product that is both meaningful and elegant. The research and inspiration behind the work is truly remarkable, from the Great Hymn of Akhtitatun to Aten in the cemetery of Tell El-Amarna to the Djed hieroglyph which represents stability. The thought and effort that has gone into creating this work is truly inspiring, and I am so happy that it has been recognized with the A' Design Award. This is a great example of good design and I congratulate Mohamed Selim El Kady and their success!
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