Qyf Boutique by Sun Concepts Office

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DESIGN DETAILS
DESIGN NAME:
Qyf

PRIMARY FUNCTION:
Boutique

INSPIRATION:
As cities continue to evolve and renew day after day, the urban space needs to meet the expectations of consumers and provide satisfaction after consumption. The design team did image design for QYF, a multi-brand boutique with a 20-year history. The store brings about new consumption patterns and lifestyle trends for local consumers. With the modernist aesthetics as the standard design approach, the design team turned the boutique into a high-end brand.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The wide range of products in the store requires diverse display designs. The design team works out a simple display solution by leveraging the massive planes. By giving up on various shelves, the solution protects the integrity of the space. The reflective mirrors work to stretch the depth of the space in the visual sense. The design team believes that brand update echoes the new age today because it means the exploration for breakthroughs and possibilities in every sense.

OPERATION / FLOW / INTERACTION:
Located at the juncture of streets, QYF enjoys large visitor volumes. Massive glass materials turn the store into a large showcase, attracting the attention of pedestrians, which is the goal of the design team. The circular moving line in the store allows the visitors to appreciate every delicate item in the store. With modernist aesthetic approach, this project injects new energy into the brand. The moving lines and functions, all designed based on the site conditions, meet the business logic.

PROJECT DURATION AND LOCATION:
Started in: 10th April, 2021; Completed in: October 2021; Location: Tianyuan Street, Wuhan, China

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
By making ingenious use of geometry and colors, the hard metal, stone and glass materials convey the key information that this store collects female brands, and reflects the brand tone that advocates independence and freedom of modern women.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Gross built area: 270 sqm; Project type: Boutique

TAGS:
Multi-brand boutique, Modernist aesthetics, Metal, Stone, Glass, Geometry, Circular moving line, Sun Concepts Office

RESEARCH ABSTRACT:
The designer team removed the original facade, kept the main body of the building, and created a strong visual impact with simple geometrical structures by making intensive use of metal, stone and glass materials.

CHALLENGE:
QYF is one of the landmark boutiques in Wuhan. The design team focuses on handling the relationship between the space and the regions. The original architectural structure hurts the integrity of the solution. It is a key task to turn the structures harmonious in the space. The harmony between structure columns and storage shelves makes the space pleasant to the eyes.

ADDED DATE:
2022-02-19 06:02:42

TEAM MEMBERS (1) :
Liu Zheng

IMAGE CREDITS:
Liu Zheng and Wang Minjie

Visit the following page to learn more: https://mp.weixin.qq.com/s/BQrYcG2CGc9pPtu_2e s_Zg
CLIENT/STUDIO/BRAND DETAILS
NAME:
Sun Concepts

PROFILE:
Sun Concepts is a pioneering design forearmed with forward-looking design thinking. SUN CONCEPTS OFFICE advocates less is more and deep exploration for space. SUN CONCEPTS OFFICE knows well the way to demonstrate the authentic use-value of space through original solutions. These solutions can respond to customers’ actual demands and goals of a design. Thus, the result of each project is a response to the in-depth dialogue about the site conditions and design strategies of the project. SUN CONCEPTS OFFICE takes artistic aesthetics and commercial values as a tool to intervene in space design and provide remarkable design services.

NOMINATION DETAILS

Qyf Boutique by Sun Concepts Office is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Qyf Boutique by Sun Concepts Office is Winner in Interior Space and Exhibition Design Category, 2021 - 2022.



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