Vessi Animation Website and Social Media by Mateus Morgan |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Vessi Animation PRIMARY FUNCTION: Website and Social Media INSPIRATION: We where inspired by nature elements, connecting the image directly with the customers life style. The water element is fully connected to the product features, as well the cloud element that represents lightness. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The idea is to bring the characteristics of the product through the use of visual elements, connecting the shoe direct to the customers life style. The mood also transmits lightness, present on the shoe essence. Everything made in 3D without scans OPERATION / FLOW / INTERACTION: The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect. PROJECT DURATION AND LOCATION: It toke around 2 months to finish FITS BEST INTO CATEGORY: Movie, Video and Animation Design |
PRODUCTION / REALIZATION TECHNOLOGY: The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Redshift was used for rendering and Houdini for Simulations SPECIFICATIONS / TECHNICAL PROPERTIES: 1920X1080 TAGS: boot, shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi RESEARCH ABSTRACT: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art. CHALLENGE: The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world ADDED DATE: 2022-02-17 13:02:01 TEAM MEMBERS (1) : Mateus Morgan, Vinicius Lavor, José Rafael, Enzo Kinukawa, Samuel Simionato, Lucas Feitosa, Teresa Chan IMAGE CREDITS: Mateus Morgan , 2021. |
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| Visit the following page to learn more: https://www.behance.net/gallery/12604454 |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Morgan Studio PROFILE: The Morgan Studio is focused on creating high level 3D images and videos and has a specialized team on simulations, animation, 3D modelling and post production. With extensive experience in the product visualization market. Having served great clients over 5 continents. |
| AWARD DETAILS | |
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Vessi Animation Website and Social Media by Mateus Morgan is Winner in Movie, Video and Animation Design Category, 2021 - 2022.· Press Members: Login or Register to request an exclusive interview with Mateus Morgan . · Click here to register inorder to view the profile and other works by Mateus Morgan . |
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