Chasing Light Showroom by AD Architecture

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DESIGN DETAILS
DESIGN NAME:
Chasing Light

PRIMARY FUNCTION:
Showroom

INSPIRATION:
Based on the core values of the ceramic tile brand with a history of 25 years, the project adopts the design logic that meets the demands of contemporary and future exploration, and shows respect to the brand's culture and core. The design team dug into the philosophy that respects nature and values a plain aesthetic. Through architectural space and light, the designers expressed their understanding of the ceramic tile products with a confident attitude.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The product display space continues the overall design logic. To solve the problem of exhibition, ceramic tile products are divided into four categories, and are showcased in a pure manner on the horizontal and vertical surfaces within the space. With the interaction of light and geometric forms, and based on architectural aesthetics, the design expresses the confidence of the space and highlights the high-end products.

OPERATION / FLOW / INTERACTION:
The reception lobby breaks the original high and closed space, lowers the height of the ceiling, and creates interesting forms and a sense of strength, which visually extends the interior surfaces, enriches the spatial layers and effectively removes the oppressive feeling brought by closed space. The design displays the brand's image in an interactive manner, and creates connection between the 12 square columns and the brand. Several transitional spaces are inserted to link spatial nodes.

PROJECT DURATION AND LOCATION:
Start time: 2021.08 Completion time: 2021.11 Location: Foshan, Guangdong Province

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
The geometric form and scale of the space highlight the large size of sintered stones. Complemented by light, the textures of natural sintered stones are strengthened. The tranquil light, powerful forms and natural tactile experience are intriguing, evoking various emotions and thinking. Main materials: sintered stone panel, artistic paint, stainless steel, acrylic

SPECIFICATIONS / TECHNICAL PROPERTIES:
Building area:890 square meters Type:Showroom

TAGS:
AD ARCHITECTURE, Xie Peihe, plain aesthetics, light & geometric forms, corporate headquarters, brand display

RESEARCH ABSTRACT:
The design breaks the homogeneous design of conventional showrooms and ways of product display, and enables products to resonate with the space, nature, people and time. It's a bold exploration of showroom design in China's ceramics sector. By releasing the column networks of the space, the project creates a free, relaxing spatial atmosphere and well-organized circulation route, allowing visitors to experience all products and participate in every spatial node by following the set circulation.

CHALLENGE:
Conventional showrooms face two common problems. First, the conventional spatial pattern restricts products to expressing themselves. Second, unreasonable ways of product display make the space disorderly, and do not well show the strengths of products, thereby lowering buyers' shopping desires. There are 38 types of sintered stone panels, which can be used in 54 different ways in various spaces. To efficiently display the diversified uses of such a variety of products posed a big challenge.

ADDED DATE:
2022-02-17 02:23:20

TEAM MEMBERS (2) :
Chief designer:Xie Peihe and Furnishings:AD ARCHITECTURE

IMAGE CREDITS:
Ouyang Yun

Visit the following page to learn more: http://reurl.cc/2DlMGE
CLIENT/STUDIO/BRAND DETAILS
NAME:
AD Architecture

PROFILE:
Resonating with space is a fantastic experience. AD Architecture (Shenzhen) is committed to carrying out architectural and interior design and researches from unique perspectives, and dedicated to creating distinctive visual art for each project. With international vision, determination to break the boundary and a strategic project management system, the team insists on an explorative attitude to create interaction between human, human and objects during spatial design practices.

NOMINATION DETAILS

Chasing Light Showroom by Ad Architecture is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Chasing Light Showroom by Ad Architecture is Winner in Interior Space and Exhibition Design Category, 2021 - 2022.



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