Kolektif Employee Platform by Akbank Design Studio

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DESIGN DETAILS
DESIGN NAME:
Kolektif

PRIMARY FUNCTION:
Employee Platform

INSPIRATION:
Operating from its Istanbul headquarters, 19 regional directorates and 711 branches across Turkey, Akbank is staffed by more than 12 thousand employee. Thee idea behind the development of Kolektif was the create a dynamic social media platform to keep this dispersed employee base connected. By also gathering different human resources functions in a single place, the platform aims to create at most convenience to the employees

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Kolektif is an employee platform. It offers both social and human resources functions. Each employee has a profile, and the platform offers multiple social media functions like following other profiles, posting on thee timeline, stories, post comments as well as likes. The platform also acts as a human resources platform where employees can see the latest announcements, and access different human resources functions. The medium has also an appreciation page where the employees can thank their coworkers under different categories.

OPERATION / FLOW / INTERACTION:
Through the Kolektif platform, employees can perform all their human resources affairs from a single channel. In addition, they create their own profiles and can update them whenever they want, containing their personal and work-related skills and making social shares. They can see their colleagues' information and interact with their posts. They can also thank their colleagues. With all these personal entries, a new database is created for employee-specific training and activity suggestions.

PROJECT DURATION AND LOCATION:
The project started in April 2020 in Istanbul and had first released in May 2021 in Istanbul. It is an ongoing process with updates depending on new needs. It is an ongoing process with updates depending on new needs.

PRODUCTION / REALIZATION TECHNOLOGY:
The project is available for desktop. Design Tools: Sketch, Principle, Illustrator, Invision, Zeplin, Abstract. Development Tools: .net 4.5, mvc, Kendo UI, Microsoft Office Sharepoint, Angular.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Responsive design, holistic design approach to corporate identity

TAGS:
Employee Communication, Employee Experience, Services Design, Responsive Design, User Experience, User Interface, Interaction Design, Digital Interaction, Social Human Resources Platform

RESEARCH ABSTRACT:
We had workshops with our staff, human resources staff and managers to determine the needs and functions. We guided the scope studies with our workshop outputs. We conducted dashboard and social media design benchmarking research. We got meaningful insights with these researches and use them to creating personas, customer journey mappings. To evaluate our design and observed users behaviors, we ran several user testing.

CHALLENGE:
There was a need for a platform where employees could be more socially active. However, human resources also needed to create a personalized database for its employees. The idea of Kolektif emerged in order to bring the priorities of the two sides together on a common platform. The employees would add special skills related to their job or personal interests to their profile and socialize at the same time. Thanks to this customized data, human resources employees would also be able to offer special activities, training, and personal development suggestions to each employee.

ADDED DATE:
2022-02-14 14:04:10

TEAM MEMBERS (1) :
Akbank Design Studio

IMAGE CREDITS:
Image #1: Illustrator Akbank Design Studio, 2022.
Image #2: Illustrator Akbank Design Studio, 2022.
Image #3: Illustrator Akbank Design Studio, 2022.
Video Credits: Illustrator Akbank Design Studio, 2022.

PATENTS/COPYRIGHTS:
Copyrights belong to Akbank T.A.Ş, 2022



CLIENT/STUDIO/BRAND DETAILS
NAME:
AKBANK T.A.Ş.

PROFILE:
Akbank T.A.Ş. is one of the largest banks in Turkey. Founded in 1948, As of 2017, it had revenues of nearly TL 13.7 billion. Akbank has ranked as "The Most Valuable Banking Brand in Turkey" according to the "Brand Finance - Banking 500, 2018" report for the seventh time in a row. Akbank also achieved significant success by ranking as the 126th most valuable banking brand in the report that comprises the most valuable global banking brands.



NOMINATION DETAILS

Kolektif Employee Platform by Akbank Design Studio is a Nominee in Website and Web Design Category.

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AWARD DETAILS

Kolektif Employee Platform by Akbank Design Studio is Winner in Website and Web Design Category, 2021 - 2022.



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