The Pompadour Packaging by Ivie China

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DESIGN DETAILS
DESIGN NAME:
The Pompadour

PRIMARY FUNCTION:
Packaging

INSPIRATION:
From the late 18th to mid 19th century the barbershop was not just a place for gentlemen to procure a haircut or a shave. It was a space where fraternities were formed. The Pompadour was envisioned to capture that unique experience of going to a classic English barbershop. The Pompadour is the gentlemans pocket companion. It is a fragrance that reminds him of a time when men were afforded a luxurious den of sorts.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The Box – Have a seat on the barber chair. Inspired by barbershop checkered floor opening leather box feels like seating on barber chair. The Bottle – The memory of walking into the barber shop. Inspired by the classic barber pole the Pompadour comes in a clear glass cylinder featuring vertical grooves and true to an actual barber pole the red and white and blue helix rotates as the bottle is unscrewed open. The Sheet – Share today topic. Designed as old style newspaper containing product information and profile. A serif font makes it feel authentic to an actual newspaper.

OPERATION / FLOW / INTERACTION:
Brand Owner: Provided a clear brief to the Agency with specific objectives and target audience that enabled a smooth collaborative process for the team to work efficiently within limited budget. Decision maker and budget controller to ensure that the packaging design met their objectives and aesthetic will appeal to the target audience. Strategist: Conducted thorough research to understand the market and category to identify key insights that will inspire our designers and copywriter. Designers and Copywriter: Provided product naming and unique design solutions that fully delivers against brand owner’s brief. Engineering Team: led decisions on structure and materials. Was able to source for premium quality material that lived up to the product’s high end proposition and our designers vision despite limited budget. Printer: Achieving these saturated colors and color accuracy on paperboard required extra cooperation between designers and printer.

PROJECT DURATION AND LOCATION:
The project started in September 2020 in Shanghai, China and Finished in October 2021.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Sustainability is at the core of packaging design the glass cylinder bottle comes with a refillable capsule that can easily be removed and replaced and the outer packaging is made of recyclable materials.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Outter Box : Width 120mm x Depth 90mm x Height 250mm Bottle : Width 55mm x Height 185mm Sheet : Width 75mm x Height 120mm

TAGS:
Ivie, Perfume, Cologne, Packaging Design, Design, Sustainable

RESEARCH ABSTRACT:
The product is luxurious and sophisticated with a premium pricing. Hence the core target consumers are the sophisticated male white collars aged 35 and above, and currently based in Tier 1 cities in China. They continuously seek experiences that will help project them as being sophisticated and in the know. From our research on this segment we found that this group of gentlemen like going to the barbershop to have their hair fixed. Since the launch of The Pompadour into the market. The brand had received high publicity and attention from social KOLs and category product reviewers. Multiple high end barbershops have also knocked on the brand owners door to seek collaboration with offers to display and feature the product within their retail store.

CHALLENGE:
The brand owner wanted to launch a fragrance brand that will capture a niche market of professional white collars who only want to have the best for themselves. Hence, we created a luxurious high end product with a discerning product name (Pompadour) that not only befits these connoisseurs but a product packaging (bottle and outerbox) that delivers a unique brand experience to our consumers.

ADDED DATE:
2022-02-13 05:42:33

TEAM MEMBERS (9) :
Managing Director : Malcolm Zhu, Group Creative Director : Ryan Kam, Strategy Director : Angela Tao, Creative Director : Cao Jun, Head Of Copy : Benjamin Woo, Designer : Ivie's Design Team, Account Director : Hugh Shen, Business Director : Darren Wong and Studio Director : Lily Wu

IMAGE CREDITS:
All photo credits to Ivie China

Visit the following page to learn more: http://www.ivieinc.com.cn
CLIENT/STUDIO/BRAND DETAILS
NAME:
Ivie

PROFILE:
Authentic. Innovative. Rebellious. At Ivie China, we believe in doing things a little differently. Rather than push commercial ideas to the masses, we help you make meaningful connections through brand strategy and design communication that truly speak to your customers. Discover services that come with deep consumer understanding, offering strategic and holistic solutions that bridge the present, and the future. As an independent creative design agency, Ivie has proven expertise in brand creation, packaging design and consumer engagement in both Offline and Online channels. We are a brand and design specialist offering end-to-end services covering the entire process of branding and packaging. Serving some of the top global brands, Ivie China has won multiple awards from leading and renowned design competitions around the world, such as The Pentawards, World Brand Design Society Awards, PAC Global Awards, MUSE Design Awards, Good Design® Awards.

NOMINATION DETAILS

The Pompadour Packaging by Ivie China is a Nominee in Packaging Design Category.

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AWARD DETAILS

The Pompadour Packaging by Ivie China is Winner in Packaging Design Category, 2021 - 2022.



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