Ucon Natural Mineral Water by Chi Forest

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DESIGN DETAILS
DESIGN NAME:
Ucon

PRIMARY FUNCTION:
Natural Mineral Water

INSPIRATION:
Purified water by stones,Ore is the best proof of good water The soft water is filtered through dense layers of hard ore After absorbing mineral ions from the ore, it gushes out of the ground. It becomes a real high quality natural mineral water. In chinese fengshui theory, stone is naturally exist , absorb the essence of the sun and the moon In thousand years, people admire stone and obtained energy from the spiritual stone ,"Stone" also means avoid disasters , turn misfortune to lucky

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
It is the first high-quality drinking water brand featuring soft mineral water in China. The upper part of the bottle body takes "stone" as the super symbol, and the lower part uses the special ore bottle body design based on the parametric design of triangular plane. The overall design of the two parts shows harmony while having contrast.

OPERATION / FLOW / INTERACTION:
From the bottle design, the ore cutting design fully shows the aesthetic feeling, but also to ensure the user's comfortable grip. In addition, "UCON" in Chinese named with social constitution, is a natural "social currency", focusing on the young . There are stories, can quickly form a social topic among young people.

PROJECT DURATION AND LOCATION:
The project started in OCT 2020, and completed in July, 2021. The design was completed in December, 2021. The production location is Dali and Laoshan.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The label adopts advanced adagio printing technology, using environmentally friendly water-based ink. Greatly reduce the label production process of pollution emissions. fully closed water source protection area, to ensure pollution-free water source. The use of advanced blowing, filling and rotating production line, high cleanliness of the filling environment, to ensure that the filling process clean pollution-free.

SPECIFICATIONS / TECHNICAL PROPERTIES:
64mm x 64mm x 220mm

TAGS:
Branding, Packaging, Can, 3D, Mineral Water

RESEARCH ABSTRACT:
Memory come from the subtraction of visalization, the birth of label "stone".Minimalism is deep in Chinese culture. We found that the "stone" is not only meets the needs of identification, but also perfectly interprets the brand story of "Every drop of water is naturally filtered through underground deep ore". Subtraction could make memorisation, the white space is a powerful attitude. This attitude is reflected in the name of our product as well as in the new generation of consumers.

CHALLENGE:
1. Label In order to visually best present the black rock texture, white dot texture and gold stripe texture, we finally chose the Pearlized BOPP. The upper part shows the brand visual symbol "stone", and the lower part shows the stone texture of the bottle body. 2. Bottle Bottle design through the depiction of stone structure, based on the design of triangular surface, forming a contrast between the upper and lower . overall showing the harmony of the overall design, making the edge surface not too rough, while ensuring the aesthetic feeling and grip comfort.

ADDED DATE:
2022-02-11 07:04:21

TEAM MEMBERS (1) :
Shuo Qu, Yuxin Jia, Xiaolan Xiao, Qian Li, Kaiwen Zhang, Pu Han

IMAGE CREDITS:
Shuo Qu, Yuxin Jia, Xiaolan Xiao,Pu Han

PATENTS/COPYRIGHTS:
Patents number:2021308675699(Application has been submitted and is under review) Trademark:42724486

CLIENT/STUDIO/BRAND DETAILS
NAME:
Ucon

PROFILE:
UCON is a high-quality soft mineral water brand produced by Genki Forest Group in China. It is directly filled from rare water sources which is pure, natural and pollution-free. The water has gone through the hard rock layer of high density filtration then form the high quality soft mineral water. It has a soft, silky and sweet taste . UCON contains a variety of mineral ions that the body requires daily. UCON in chinese has its own social attributes . An interesting name focusing on the young, can quickly form a social attribute topic among young people.

NOMINATION DETAILS

Ucon Natural Mineral Water by Chi Forest is a Nominee in Packaging Design Category.

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AWARD DETAILS

Ucon Natural Mineral Water by Chi Forest is Winner in Packaging Design Category, 2021 - 2022.



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