Creaon Toy by Menglin Tian

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DESIGN DETAILS
DESIGN NAME:
Creaon

PRIMARY FUNCTION:
Toy

INSPIRATION:
Among children's toys, the top five toys in the home are all made of plastic. However, because children grow up so quickly, their interests and demands for some toys change quickly. These plastic toys that can last a long time become "short life" toys, which are likely to cause serious environmental problems. I began to think about how to extend the life of the toy and make it more environmentally friendly to its end.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Creaon focuses on the creative, open ending, construction and imagination needs of children aged 1 to 6 for toys. Combine crayons with building blocks. When children draw with Creaon, they create different roofs that can become unique building blocks and play imaginary games with them. It realizes that toys can complete their multiple missions in a certain period of need, can still play after being damaged, and after completing the mission, it is more harmless to disappear than ordinary toys.

OPERATION / FLOW / INTERACTION:
Children can use them as regular crayons to draw pictures and create different roofs for the Creaon cubes. Children can combine their drawings with these small house-like Creaon cubes to play pretend games. Creaon can also be used as a balance block for building games.

PROJECT DURATION AND LOCATION:
The project started in November 2021 in London and finished in January 2022 in London, and was exhibited in online Work in Progress 2022 show in January 2022.

PRODUCTION / REALIZATION TECHNOLOGY:
Soy Wax

SPECIFICATIONS / TECHNICAL PROPERTIES:
Width 15mm x Depth 15mm x Height 45mm

TAGS:
Toy, Childhood, Children, Playful, Sustainable

RESEARCH ABSTRACT:
Among children's toys, the top five toys in the home are all made of plastic. However, because children grow up so quickly, their interests and demands for some toys change quickly. These plastic toys that can last a long time become "short life" toys. I started thinking about how to make play more sustainable while meeting the needs of children. I design from two aspects of more functions and more environmentally friendly materials to explore how to make toys last longer and less waste when toys finish their missions.

CHALLENGE:
Finding the intersection of versatile toys and environmentally friendly materials with less waste is the most difficult and critical part of the design process. Research has found that toys that stimulate creativity and allow children to use their imagination and build are more suitable for a wider range of children, which means they are less likely to get tired of being thrown away. At the same time, I found that materials like soy wax are more environmentally friendly than plastic, and can continue to play even if broken, even simple DIY repair, unlike plastic toys that are more likely to be thrown away once broken. At the same time, wax toys can be mass-produced just like plastic toys.

ADDED DATE:
2022-02-10 14:46:13

TEAM MEMBERS (1) :
Menglin Tian

IMAGE CREDITS:
Image #1: Photographer Menglin Tian, 2022
Image #2: Photographer Menglin Tian, 2022
Image #3: Photographer Menglin Tian, 2022
Image #4: Photographer Menglin Tian, 2022
Image #5: Photographer Menglin Tian, 2022


PATENTS/COPYRIGHTS:
Copyrights belong to Menglin Tian, 2022.

Visit the following page to learn more: https://menglintian.portfolio.site/


CLIENT/STUDIO/BRAND DETAILS
NAME:
Menglin Tian

PROFILE:
Menglin Tian (1998) is a product designer born in Hunan Province, China. In 2020, she received her bachelor's degree with honors from Jiangnan University in Wuxi.Her work focuses on lifestyle, materials, decompression, fun, and adding surprises to life. While studying at the Royal College of Art to complete her master's degree, she set up studio MerymoryMolly (Mang Shen Me Shi Wu Suo) with Jinyang Du and Ting Jin. She believes that even though there are many challenges ahead in the present situation, we should face our lives with an optimistic and positive attitude. As a designer, her work is committed to solving problems in an interesting, poetic and playful way, adding some happiness and flash to people's lives.



NOMINATION DETAILS

Creaon Toy by Menglin Tian is a Nominee in Baby, Kids' and Children's Products Design Category.

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AWARD DETAILS

Creaon Toy by Menglin Tian is Winner in Baby, Kids' and Children's Products Design Category, 2021 - 2022.



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COMMENTS
Giulia Esposito Comment #15137 on December 27, 2022, 11:46 pm
I am absolutely in love with the design of Creaon! It's truly amazing how the designer managed to capture a child's imagination with this product. The bright colors and playful shapes are sure to delight any child and keep them engaged for hours. The quality of the product is also top-notch, making it a great addition to any household. It's no wonder this design has been recognized with the A' Design Award. Well done to Menglin Tian for creating such an amazing toy!
Elisabeth Clark Comment #94665 on January 4, 2023, 10:30 pm
I am so impressed by Menglin Tian's award-winning work, "Creaon". It is a truly innovative and creative design that perfectly meets the needs of children aged 1 to 6. The fact that it combines crayons with building blocks is a brilliant idea and the fact that it can be used to create different roofs and play imaginary games makes it a truly unique and fun toy. What I really appreciate is the research that went in to making this product more sustainable and environmentally friendly. This is a great example of how design can be used to create products that are both functional and environmentally conscious. Congratulations to Menglin Tian on such a successful design!

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