Shacheng 1976 Wine Packaging by Yibin Lin

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DESIGN DETAILS
DESIGN NAME:
Shacheng 1976

PRIMARY FUNCTION:
Wine Packaging

INSPIRATION:
The inspiration of this product is to commemorate this place, reflecting the change from selling products to selling culture. It is committed to digging out the connotation behind the product and telling an evocative story.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The packaging gives products more cultural connotations, and is a representative work of the combination of commercial ideas and cultural creativity. The cap of the bottle is designed with a combination of crown and diamonds, showing her nobleness.

OPERATION / FLOW / INTERACTION:
The bottle cap adopts a combination of a screw-top design outer cap and a metal oak inner plug, and the inner plug can be easily pulled out without a wine opener. Regardless of whether the wine is drunk or not, the inner plug can be inserted back and the outer cover twisted back to maintain the overall perfection for collection and brand display.

PROJECT DURATION AND LOCATION:
Since Yuan Dynasty, Shacheng has been famous for winemaking, and Shacheng Winery is the birthplace of China's first bottle of dry white wine.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The cap of the bottle is designed with a combination of crown and diamonds, showing her nobleness. Two grape leaves are designed on the lower part of the bottle to wrap the bottle body, as if holding the wine in the palm of the hand, showing her preciousness, and also incorporating the concept of China's first bottle of dry white wine into it. The whole bottle body is painted with golden color, which reflects the glory of Shacheng as an important wine-making town and interprets the supreme sense of luxury.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The product bottles of the serie are matched according to the international color matching standard, which are in line with international standards and international aesthetics. With the transparent outer bottle wall and gold as the main color, which is simple, elegant and luxurious.

TAGS:
Bottle, Packaging design, Wine, Chinese spirit

RESEARCH ABSTRACT:
It is committed to digging out the connotation behind the product and telling an evocative story. The packaging gives products more cultural connotations, and is a representative work of the combination of commercial ideas and cultural creativity.

CHALLENGE:
In a closed environment with higher temperatures, the air pressure in the wine bottle will increase, which will easily cause the oak cork to fly out and cause the wine to leak. The screw-top design of Shacheng 1976 tightens the outer cap and the bottle mouth, and the outer cap just supports the inner plug, preventing the inner plug from flying and preventing the leakage of wine.

ADDED DATE:
2022-02-07 06:12:32

TEAM MEMBERS (1) :
Lin Yibin

IMAGE CREDITS:
Shenzhen Yulinjun Enterprise Image Planning Co., Ltd.
Lin Yibin

PATENTS/COPYRIGHTS:
Shenzhen Yulinjun Enterprise Image Planning Co., Ltd.

Visit the following page to learn more: https://www.zjkccnzjt.com
CLIENT/STUDIO/BRAND DETAILS
NAME:
Shenzhen Yulinjun Enterprise Image Planning Co., Ltd.

PROFILE:
This is a company that specializes in designing corporate images for companies in various industries, such as liquor packaging image design, food packaging design, etc. With industry recognition, the designed works have won the Excellent Design Award, helping the Chinese design community. The symbolic meaning of the previously designed Yuruyi is to help the 2022 Beijing Winter Olympics in China and bring more soulful auspicious objects to the Olympic athletes.

NOMINATION DETAILS

Shacheng 1976 Wine Packaging by Yibin Lin is a Nominee in Packaging Design Category.

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AWARD DETAILS

Shacheng 1976 Wine Packaging by Yibin Lin is Winner in Packaging Design Category, 2021 - 2022.



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