DESIGN NAME: Shacheng 1976
PRIMARY FUNCTION: Wine Packaging
INSPIRATION: The inspiration of this product is to commemorate this place, reflecting the change from selling products to selling culture. It is committed to digging out the connotation behind the product and telling an evocative story.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: The packaging gives products more cultural connotations, and is a representative work of the combination of commercial ideas and cultural creativity. The cap of the bottle is designed with a combination of crown and diamonds, showing her nobleness.
OPERATION / FLOW / INTERACTION: The bottle cap adopts a combination of a screw-top design outer cap and a metal oak inner plug, and the inner plug can be easily pulled out without a wine opener. Regardless of whether the wine is drunk or not, the inner plug can be inserted back and the outer cover twisted back to maintain the overall perfection for collection and brand display.
PROJECT DURATION AND LOCATION: Since Yuan Dynasty, Shacheng has been famous for winemaking, and Shacheng Winery is the birthplace of China's first bottle of dry white wine.
FITS BEST INTO CATEGORY: Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY: The cap of the bottle is designed with a combination of crown and diamonds, showing her nobleness. Two grape leaves are designed on the lower part of the bottle to wrap the bottle body, as if holding the wine in the palm of the hand, showing her preciousness, and also incorporating the concept of China's first bottle of dry white wine into it. The whole bottle body is painted with golden color, which reflects the glory of Shacheng as an important wine-making town and interprets the supreme sense of luxury.
SPECIFICATIONS / TECHNICAL PROPERTIES: The product bottles of the serie are matched according to the international color matching standard, which are in line with international standards and international aesthetics. With the transparent outer bottle wall and gold as the main color, which is simple, elegant and luxurious.
TAGS: Bottle, Packaging design, Wine, Chinese spirit
RESEARCH ABSTRACT: It is committed to digging out the connotation behind the product and telling an evocative story. The packaging gives products more cultural connotations, and is a representative work of the combination of commercial ideas and cultural creativity.
CHALLENGE: In a closed environment with higher temperatures, the air pressure in the wine bottle will increase, which will easily cause the oak cork to fly out and cause the wine to leak. The screw-top design of Shacheng 1976 tightens the outer cap and the bottle mouth, and the outer cap just supports the inner plug, preventing the inner plug from flying and preventing the leakage of wine.
ADDED DATE: 2022-02-07 06:12:32
TEAM MEMBERS (1) : Lin Yibin
IMAGE CREDITS: Shenzhen Yulinjun Enterprise Image Planning Co., Ltd.
Lin Yibin
PATENTS/COPYRIGHTS: Shenzhen Yulinjun Enterprise Image Planning Co., Ltd.
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