Wuhan Resort Sales Center by DSC Design

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DESIGN DETAILS
DESIGN NAME:
Wuhan Resort

PRIMARY FUNCTION:
Sales Center

INSPIRATION:
Huangpi District is located in Wuhan, China, enjoying beautiful natural sceneries, known as "Back Garden of Wuhan". Two developers Sunac China and Wuhan Urban Construction Group worked together to build the world-class tourist destination Wuhan Resort here, practicing the value system of urban co-construction. The project is the sales center of Wuhan Resort, a large-volume cultural and tourist complex. DSC DESIGN was entrusted to carry out the creativity and execution of interior finishes.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The project continues the artistic design languages of building facades. The design team blended humanism and naturalism into the interior. To set the benchmark for future ecological resorts, the design team shaped a brand new humanistic community that integrates commerce, art and nature into a whole. Reading & coffee scene, negotiation & sales scene, and interactive & instagrammable scene are incorporated into the overall immersive space, evoking imagination about and resonance with future life.

OPERATION / FLOW / INTERACTION:
The curved surfaces and lines and large-area blank form an abstract context, which highlights the charm of spatial atmosphere, naturally shows the fluidity of interior structure, and produces a waving, textured and soft aesthetic. The varying walls guide circulation routes. The landscape narrative techniques, which combine the virtuality and reality, break the spatial dullness and arouse emotional variation, with artistry stimulating people's curiosity to explore the immersive space.

PROJECT DURATION AND LOCATION:
Started in: 2020.10 Finished in: 2021.05 Location: Wuhan, Hubei Province

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
1. The curved brand wall and the huge LED screen are naturally coherent, responding to the annular suspended ceiling. 2. A large amount of hyperbolic surfaces and customized materials, such as the seamless wood-like panel on the suspended ceiling, and the seamless special artificial stone on the floor, bring a natural and integrated spatial feeling.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Project area: 3,810sqm Function: Sales center

TAGS:
DSC DESIGN, Sunac, Wuhan Resort, Sales Center, Humanistic Community, "Contemporary Heaven of Peace"

RESEARCH ABSTRACT:
In addition to functionality and aesthetic value, the design attempts to pacify the inner world and slow down the pace of life. The design expresses art and touches the hearts of people. The boundary between the interior and the outside is gradually resolved. People can enjoy reading, chatting, sunshine and shades while sitting under a tree. The project performs a future composite format and redefines the relationship between people and nature, allowing people to embrace ecology and themselves.

CHALLENGE:
Due to the distinctive architectural form and lots of hyperbolic shapes, it was a big challenge to integrate and unify the interior and the architecture and ensure the practical effect of construction techniques. Besides, how to achieve a good lighting effect in such a large space posed another great challenge to the project.

ADDED DATE:
2022-01-21 06:33:56

TEAM MEMBERS (2) :
Interior finishes design: DSC·DESIGN and Interior finishes design team: Li Zizhao, Xia Pengjun, Xu Lei, Zhao Zhiyuan, Zhang Gongfa, Wang Xingyun, Zhu Feng, Zhu Zhiyong, Ma Xueting

IMAGE CREDITS:
JS studio / YU PHOTOGRAPHY

Visit the following page to learn more: http://reurl.cc/pWM2x8
CLIENT/STUDIO/BRAND DETAILS
NAME:
DSC Design

PROFILE:
DSC Design is a practice that insists on settling practical design problems with international thinking. The founders used to work together in a big design institution for many years, hence forming tacit working methods and common values. Since establishment, the practice hopes to focus on design itself with forward-looking design concept, rigorous creation thinking and responsible cooperation spirit, so as to solve clients’ practical problems by offering professional and effective services and to show the value of the design team. DSC Design aims to create a professional design service platform with pioneering consciousness, providing real estate company, cultural institution, hotel, headquarters office, and brand chain enterprise with a range of services from operation and planning, spatial design, architectural, electromechanical and interior integration, decoration and adornment, customized design of art installation to engineering control.

NOMINATION DETAILS

Wuhan Resort Sales Center by Dsc Design is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Wuhan Resort Sales Center by Dsc Design is Winner in Interior Space and Exhibition Design Category, 2021 - 2022.



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