Angle Boutique by Shanchuk Design |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Angle PRIMARY FUNCTION: Boutique INSPIRATION: Angle is one of the most iconic high-end multi-brand stores in Shenzhen, China. Angle means "aspects and degrees", which symbolizes as its name - a collection of individuals with sharp outlines. As the second store of Angle, this project is located in Overseas Chinese Town, Nanshan District, Shenzhen, China. Through diversified styling, Angle connects fashion with life, explores art with life, and creates a diversified lifestyle and artistic expression. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Formation of customers is a part of the space; therefore the project rebuilds the relations between customers, foot traffic, products, and displays. The design team hope that it will construct a wonderful natural physical state here. The quality of softness and strength, blocks of comfort and neatness, curves of gentleness and delicateness, will bring changeable and interactive feelings and visions to customers with every movement. OPERATION / FLOW / INTERACTION: The design team hope that customers will immerse in an interactive and living space. All the people, creations and the indoor space consist in a unique picture, a beautiful verse, and a glorious symphony. Customers enter, move, and leave around the products, to feel the living style in ANGLE. Based on the assumptions above, the design team did not set much division, but kept the whole space integrated with the form of construction to create a sense of heaven and earth. PROJECT DURATION AND LOCATION: Started in March 2021; Finished in October 2021; Location: OCT PARK, Nanshan District, Shenzhen, China FITS BEST INTO CATEGORY: Interior Space and Exhibition Design |
PRODUCTION / REALIZATION TECHNOLOGY: As the visual center of the entire space, the middle columns were wrapped into the stainless steel rack for parts of display function. A few steps forward, there are fitting rooms with mirror block devices. The cashier area is presented in the form of an inlaid block. The stainless steel material envelops the entire volume and the cashier counter is composed of warm and natural texture, which conveys the attributes of high-end fashion as a whole. SPECIFICATIONS / TECHNICAL PROPERTIES: Gross built area: 218 sqm; Type: Boutique; Main materials: Stainless steel, Wood, Veneer, Art paint, Tile TAGS: SHANCHUK DESIGN, Multi-brand store, High-end fashion shop, Stylish boutique, Artistic life RESEARCH ABSTRACT: There are floor-to-ceiling windows with in the store, which brings in a considerable amount of natural light. Besides, the design team designed an oval horizon ceiling light with adjustable brightness. The horizon ceiling light resembles the shape of angel eyes, allowing the light to cover the space. At the same time, the design team have matched spotlights to provide the focused display lighting for the products, where customers can choose the specific items as well as feel the natural and comfortable light environment. CHALLENGE: Challenges of the project: In fact for the design team, they are not just interior designers who solve many technical problems in practical terms. For example, how a large number of curved design elements can be better presented in actual technology. More importantly, the design team are also "atmosphere&quo ADDED DATE: 2022-01-21 03:18:46 TEAM MEMBERS (3) : Company: SHANCHUK DESIGN;, Main designer: Christian Leung; and Designer: Zoe Jiang; IMAGE CREDITS: Vincent Lin / SHANCHUK DESIGN |
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| Visit the following page to learn more: http://reurl.cc/k7EvN3 | |||||
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NAME: SHANCHUK Design PROFILE: SHANCHUK Design is an innovation brand consulting and designing agency that helps clients to build the new business of different scales and excellent consumer experiences, and transform bold ideas into stories and design. Combining keen awareness of business and market insights, we build the brand‘s core value with “mindset power”. Built up with branding strategy, communication, creation design professional team members since 2015, our team has helped lots of global and local brands to upgrade into a new era with a fashionable, cultural and lifestyle solution. |
| AWARD DETAILS | |
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Angle Boutique by Shanchuk Design is Winner in Interior Space and Exhibition Design Category, 2021 - 2022.· Press Members: Login or Register to request an exclusive interview with Shanchuk Design. · Click here to register inorder to view the profile and other works by Shanchuk Design. |
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