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| DESIGN DETAILS |
DESIGN NAME:
Freeze Dried
PRIMARY FUNCTION:
Coffee Packaging
INSPIRATION:
The packaging is inspired by the concept of "five elements" in Chinese traditional culture, namely "gold, wood, water, fire and earth". It is integrated with Chinese traditional colors. Along with cans of different sizes, the packaging is delicate and eye-catching.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Yuanshang Coffee is a new domestic coffee brand created for young consumers with the key features of "ingenuity";, "Quality" and "fashion". To echo the brand theme, the packaging is mainly designed based on young and fashion image, incorporating a lot of popular elements of Chinese traditional culture. So its overall look and texture is unique and fashionable.
OPERATION / FLOW / INTERACTION:
The most outstanding advantage of this packaging design is its visual recognition and convenience in carrying and storage. The unique packaging of large and small cans with the traditional colors can easily catch attention, whether it is placed on supermarket shelves or coffee trucks. The secondary sealing of small package is impressive, which is easy to carry and control the dosage. Large cans are for convenient for storage and can also adapt to common home styles.
PROJECT DURATION AND LOCATION:
The project started in Shanghai in November 2020 and ended in May 2021.
FITS BEST INTO CATEGORY:
Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY:
[Outer Packaging]
Printed outer label 128g coated paper 4+2 printing+film overlaying +uv
Paper volume, middle layer Kraft paper, inner wall black cardboard
Top 100 screen pvc plastics
[Small Can Packaging]
Technique: injection molding process and printing
Material: polypropylene (PP)
SPECIFICATIONS / TECHNICAL PROPERTIES:
Diameter 95mm
Height 130mm
TAGS:
Ingenious, Quality, Fashion
RESEARCH ABSTRACT:
The design team of the work has visited various coffee shops and places where young people gather to study customer preference. The design finds common ground in the interaction between Chinese fashion and western-style coffee, sets up the fashion standard of Chinese brands and shapes the image of domestic Chinese good coffee from taste to image. The packaging caters to the taste and preferences of the young generation.
CHALLENGE:
The biggest challenge of the design was the mastery of the craft in the production process. For the outer packaging, it’s hard to keep the integrity of the top plastic sheet fixing and screen printing. While the difficulty for inner small cans lies in the weight control within 0.3g per bottle, and the temperature and pressure is the solution to the shrinkage of pp material after cooling.
ADDED DATE:
2022-01-18 06:37:37
TEAM MEMBERS (1) :
IMAGE CREDITS:
Shanghai Yuanshang Culture Communication Co., Ltd., 2021.
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| CLIENT/STUDIO/BRAND DETAILS |
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NAME:
Huzhou Jinnuokang Health Technology Co., Ltd.
PROFILE:
Yuanshang Coffee prioritizes making delicate yet convenient instant coffee and infuses the young generation with Chinese ingenuity. Combining premium coffee beans and our original cold-brewing© technique, we focus on “quality” at every step of production to create a delicious and fun instant coffee experience.
With our humorous philosophy added into the coffee, we are committed to making the most interesting and top-notch instant coffee.
Extracting the core of ingenuity from the traditional thoughts of the Five Elements of China, Yuanshang selects raw materials of 4000ft to ensure the natural flavor of premium coffee. Furthermore, in terms of techniques, Yuanshang pioneers in super extraction freeze-dried technology to retain coffee’s original flavor. In terms of packaging, it showcases a design that combines Chinese elements with the youth. Overall, Yuanshang has provided customers with an elaborate, premium and trendy coffee in all facets.
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