Zhu Xixi Gift Box by Jin Zhang

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DESIGN DETAILS
DESIGN NAME:
Zhu Xixi

PRIMARY FUNCTION:
Gift Box

INSPIRATION:
The most direct way to create a gift box for the Year of the Tiger is to use tiger graphics. The designer used five tigers to express "wu hu lin men" (Chinese idiom, often used for New Year wishes), using the similar pronunciation of "tiger" and "blessing" in Chinese. Idioms and graphics form a double New Year's greeting. At the same time, there is a tiger picture in the box that people can color together to enhance the emotional interaction between people.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
2022 is the Year of the Tiger in the Chinese lunar calendar. Most of the New Year's gifts are showing Chinese traditions, but the brand wants a high-end dim sum gift box that combines traditional Chinese culture and is young and fashionable. The designer used the similar pronunciation of "tiger" and "blessing" in Chinese to express "wu hu lin men" (Chinese idiom, New Year's blessing) with five tigers; boldly used orange and green to contrast colors to make the whole package more fashionable.

OPERATION / FLOW / INTERACTION:
In the Chinese Year of the Tiger, the idiom "five blessings come to the door" composed of tiger patterns and five tigers gives the most direct double New Year's blessing. At the same time, the tiger paintings prepared for people in the box can be used for coloring, which can create emotional interaction between people and make the New Year atmosphere more intense.

PROJECT DURATION AND LOCATION:
The project is designed in November 2021 and will be sold in Wuhan, China in December 2021

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Both the gift box and the inner box are printed on ordinary cardboard, and the three-dimensional embossing effect is made to highlight the realistic tiger graphic. It is worth mentioning that the designer deliberately designed the box to be a thin growing strip, and embedded the lid into the bottom box. Inside, just like a framed painting, the box can be used as a decorative painting, and the packaging has the opportunity for secondary use to reduce waste.

SPECIFICATIONS / TECHNICAL PROPERTIES:
520*280*50mm。At the same time, there is a line drawing tiger picture in the box. People can color the tiger with their family members and friends to enhance the interaction between the characters and achieve the effect of emotional interaction. The painted picture can be permanently retained as a hanging painting.

TAGS:
zhuxixi、gift box for dim sum、gift box for the Year of the Tiger

RESEARCH ABSTRACT:
After confirming the idea of using five tigers to express New Year's greetings, the designer consulted a lot of materials and found five tigers representing five different meanings from different regions of China, such as representing peace, good luck, guardianship, and happiness. , fortune. And re-drawing and coloring, not only retains the traditional form, but also fashion.

CHALLENGE:
The biggest challenge of this packaging is: not only let the older people feel the traditional atmosphere, but also let the young people feel fashionable, how to integrate traditional Chinese culture and fashion is the most important problem to be solved.

ADDED DATE:
2022-01-10 05:40:42

TEAM MEMBERS (1) :
Designer :Jin Zhang

IMAGE CREDITS:
Jin Zhang, 2021.

Visit the following page to learn more: https://njxyn.zcool.com.cn
CLIENT/STUDIO/BRAND DETAILS
NAME:
Wuhan Sanbu Brand Design

PROFILE:
Sanbu Brand Design is a comprehensive brand design agency with the goal of making designs that convey feelings. Focus on providing customers with brand design and packaging design services. Services include but are not limited to: brand and package designs on agriculture, food, wine, tea, Coffee, dairy, catering, education and training, clothing, automobiles, cultural and creative industries. Sanbu brand design has won nearly 100 design awards in the world in just a few years, which is the greatest affirmation of professionalism.

NOMINATION DETAILS

Zhu Xixi Gift Box by Jin Zhang is a Nominee in Packaging Design Category.

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AWARD DETAILS

Zhu Xixi Gift Box by Jin Zhang is Winner in Packaging Design Category, 2021 - 2022.



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