Better for All Gift Box by ShenZhen XiShang Boutique Packing Co., Ltd

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DESIGN DETAILS
DESIGN NAME:
Better for All

PRIMARY FUNCTION:
Gift Box

INSPIRATION:
It was inspired by dancing lions, a folk tradition of dancing art as well as a traditional custom of New Year in Canton, China, which means to expel evil influences and invoke blessings. The illustration of this packaging combines the modern artistic expression and multiple New Year elements, including lion dance and lanterns, which aims to interpret the integration of traditional culture and modern elements.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This gift box packaging is specially designed for the Chinese New Year. Its outer packaging is mainly red, aiming to echo the festive and jolly air of New Year. The way it opens simulates the structure of a traditional Chinese double door. After unfolding, an illustration with a meaning of auspiciousness integrating the New Year elements of dancing lions, flying fairies and lanterns will come into sight.

OPERATION / FLOW / INTERACTION:
The dancing lion-shaped magnetic sticker, in addition to decorating the gift box and using it for fixing the box, can be used as a refrigerator sticker after removal. When the user unfolds the gift box, a Chinese style illustration is displayed, signifying the joy of opening the door, which is a common auspicious phrase for Chinese New Year. The gift box includes red packets, couplets and a calendar inside, all with uniform illustration elements.

PROJECT DURATION AND LOCATION:
Started in Shenzhen, China in October 2020, this project was finished in Shenzhen, China in October 2020 and was manufactured in Shenzhen, China in November 2020.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
It uses eco-friendly paper and ink, conforming to the maxim of sustainability.

SPECIFICATIONS / TECHNICAL PROPERTIES:
280 x 295 x 108mm

TAGS:
-

RESEARCH ABSTRACT:
-

CHALLENGE:
According to legend, the lion dance originated from the Tang Dynasty, when Emperor Xuanzong of Tang saw lion dance in front of his palace in a dream, so he woke up and ordered his attendants to make up a dance to entertain the guests in imitation of the movements of the auspicious beasts. Over time, the lion dance became a Chinese folk tradition. At festivals, people expel the evils by gods or auspicious beasts to prey for peaceful and harmonious lives.

ADDED DATE:
2021-12-29 02:37:14

TEAM MEMBERS (3) :
Creative Director: Peng Chen,, Designer: Chengpeng Zhu, Xiao Xiao, Lei Wang, Yunfeng Hu and

IMAGE CREDITS:
ShenZhen XiShang Boutique Packing Co., Ltd, 2021.

CLIENT/STUDIO/BRAND DETAILS
NAME:
ShenZhen XiShang Boutique Packing Co., Ltd

PROFILE:
In 2014, Shenzhen Xishang Boutique Packaging Co., Ltd. was founded in Shenzhen, which is a one-stop packaging solution that integrates design + process + production, solves the customer's worries in the middle of getting the design documents to the production of large goods to seek the factory, and does subtraction for the product landing and multiplication for the quality effect.

NOMINATION DETAILS

Better For All Gift Box by Shenzhen Xishang Boutique Packing Co., Ltd is a Nominee in Packaging Design Category.

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AWARD DETAILS

Better For All Gift Box by Shenzhen Xishang Boutique Packing Co., Ltd is Winner in Packaging Design Category, 2021 - 2022.



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