DESIGN NAME: Teastone Mixc
PRIMARY FUNCTION: Store
INSPIRATION: Tea'Stone is new retail brand of pure tea consumption in China. Its fourth store in Shenzhen Mixc is the first new concept store of the brand. How to continue the existing business logic of the brand, meet the iterative demand of function and market, and stand out from many similar brands in full bloom, is the focus of this case.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: Make subtraction based on tradition, create an immersive consumption space, select the core factors of oriental aesthetics, take the traditional beams and eaves as the spiritual core, outline the contemporary simple tea space. The space is full of exquisite, warm, delicate. Combined with the "one person, one seat" tea drinking way, Tea'Stone Mixc store makes tea a beautiful way of life. Whether alone or together, we can be happy.
OPERATION / FLOW / INTERACTION: The two 16-meter-long bars under the crossbeam display the ancient methods of Han and Tang Dynasties and modern technology in front of every guest, aiming to present the best state of each kind of tea. Full open seat layout, simple lines and moderate sense of wood, all express the details of the space, the transition is natural and harmonious. It not only enriches the space level, but also meets the needs of different consumer groups.
PROJECT DURATION AND LOCATION: The project started in June 2020 in Shenzhen and finished in September 2020 in Shenzhen.
FITS BEST INTO CATEGORY: Interior Space and Exhibition Design
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PRODUCTION / REALIZATION TECHNOLOGY: The main materials in this project are wood grain aluminum broad, recycled stone, texture coating, composite wood floor and glass.
SPECIFICATIONS / TECHNICAL PROPERTIES: The project covers a total of 200 square meters.
TAGS: Interior, Commercial, Modern, Oriental elements, Natural, Elegant, Store
RESEARCH ABSTRACT: The core idea of space design is to draw inspiration from traditional Chinese architecture, to deconstruct and express the eaves and beam column structure of Chinese architecture with contemporary understanding and design language, so that the traditional culture and spirit can be reborn and continued in the contemporary era.
CHALLENGE: Tea'Stone Mixc Store is located on the second-floor platform of Shenzhen Mixc Shopping Mall, but its narrow location is not conducive to the rapid discovery and arrival of consumers.
ADDED DATE: 2021-12-22 11:02:40
TEAM MEMBERS (2) : Chief Designer: Min Liu and Assistant Designer: Xin Chen
IMAGE CREDITS: Image #1: Photographer Chao Zhang, Teastone Mixc, 2020.
Image #2: Photographer Chao Zhang, Teastone Mixc, 2020.
Image #3: Photographer Chao Zhang, Teastone Mixc, 2020.
Image #4: Photographer Chao Zhang, Teastone Mixc, 2020.
Image #5: Photographer Chao Zhang, Teastone Mixc, 2020.
PATENTS/COPYRIGHTS: Copyrights belong to Chao Zhang, 2020.
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