Teastone Mixc Store by Min Liu

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DESIGN DETAILS
DESIGN NAME:
Teastone Mixc

PRIMARY FUNCTION:
Store

INSPIRATION:
Tea'Stone is new retail brand of pure tea consumption in China. Its fourth store in Shenzhen Mixc is the first new concept store of the brand. How to continue the existing business logic of the brand, meet the iterative demand of function and market, and stand out from many similar brands in full bloom, is the focus of this case.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Make subtraction based on tradition, create an immersive consumption space, select the core factors of oriental aesthetics, take the traditional beams and eaves as the spiritual core, outline the contemporary simple tea space. The space is full of exquisite, warm, delicate. Combined with the "one person, one seat" tea drinking way, Tea'Stone Mixc store makes tea a beautiful way of life. Whether alone or together, we can be happy.

OPERATION / FLOW / INTERACTION:
The two 16-meter-long bars under the crossbeam display the ancient methods of Han and Tang Dynasties and modern technology in front of every guest, aiming to present the best state of each kind of tea. Full open seat layout, simple lines and moderate sense of wood, all express the details of the space, the transition is natural and harmonious. It not only enriches the space level, but also meets the needs of different consumer groups.

PROJECT DURATION AND LOCATION:
The project started in June 2020 in Shenzhen and finished in September 2020 in Shenzhen.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
The main materials in this project are wood grain aluminum broad, recycled stone, texture coating, composite wood floor and glass.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The project covers a total of 200 square meters.

TAGS:
Interior, Commercial, Modern, Oriental elements, Natural, Elegant, Store

RESEARCH ABSTRACT:
The core idea of space design is to draw inspiration from traditional Chinese architecture, to deconstruct and express the eaves and beam column structure of Chinese architecture with contemporary understanding and design language, so that the traditional culture and spirit can be reborn and continued in the contemporary era.

CHALLENGE:
Tea'Stone Mixc Store is located on the second-floor platform of Shenzhen Mixc Shopping Mall, but its narrow location is not conducive to the rapid discovery and arrival of consumers.

ADDED DATE:
2021-12-22 11:02:40

TEAM MEMBERS (2) :
Chief Designer: Min Liu and Assistant Designer: Xin Chen

IMAGE CREDITS:
Image #1: Photographer Chao Zhang, Teastone Mixc, 2020.
Image #2: Photographer Chao Zhang, Teastone Mixc, 2020.
Image #3: Photographer Chao Zhang, Teastone Mixc, 2020.
Image #4: Photographer Chao Zhang, Teastone Mixc, 2020.
Image #5: Photographer Chao Zhang, Teastone Mixc, 2020.

PATENTS/COPYRIGHTS:
Copyrights belong to Chao Zhang, 2020.

Visit the following page to learn more: http://33h.co/kmy74


CLIENT/STUDIO/BRAND DETAILS
NAME:
idodesign.cn

PROFILE:
With regard to design, Puyue is not limited to the existing division of work mode of architecture, space, graphic or commercial services. We are an open, diversified and interdisciplinary creative team. Puyue's understanding is that all design work should be centered around the user, with the purpose of solving problems and the pursuit of creating value. All visual, perceptible and interactive media are means and bridges for us to communicate with users. We continue to learn and practice how to use design thinking to decompose, integrate and build each project, and finally achieve balance.



NOMINATION DETAILS

Teastone Mixc Store by Min Liu is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Teastone Mixc Store by Min Liu is Winner in Interior Space and Exhibition Design Category, 2021 - 2022.



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