Shijian Chuxin Tea Packaging by Longxiang Li

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DESIGN DETAILS
DESIGN NAME:
Shijian Chuxin

PRIMARY FUNCTION:
Tea Packaging

INSPIRATION:
Aim of design through younger and literary design, clearly distinguish it from traditional green tea in the market. Create a natural and excellent illustration design for Guizhou Ecological Tea Garden, Frog, Big Swallow, Tea Picker, etc. The design reflects the ecology of the production area and conforms to the target consumer group. It is separated from the traditional tea packaging design and fits the product positioning of the target group.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The product design uses Guizhou ecological tea gardens, frogs, big swallows, tea pickers, the Chishui River, and red culture as creative elements to construct a natural and excellent organic ecological humanistic world illustration design. Today, when we advocate returning to nature, let People can easily feel the breath of nature coming to their faces. Through the unique and unique visual language, the personality of the product packaging is established, and it can perfectly echo the brand,

OPERATION / FLOW / INTERACTION:
The packaging box is simple and easy for consumers to open.The packaging materials and processes are simple and easy to mass produce.

PROJECT DURATION AND LOCATION:
The project was launched in July 2020 and completed in October 2020

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The packaging paper is made of white special special paper and printed with illustrations.The packaging box is printed by laser and hot stamped gold.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Packing box size: 300mm X 120mm X H80mm

TAGS:
Simple, modern, illustration

RESEARCH ABSTRACT:
highlight brand personality in the form of Chinese-style illustrations.Graphic design runs through this package.It is separated from the traditional tea packaging design and fits the product positioning of the target group.highlighting everyone's understanding of tea, presenting products that are both novel and full of oriental charm.The design reflects the ecology of the production area and conforms to the target consumer group.

CHALLENGE:
The difficulty of the design of this project lies in how to make the product more suitable for young people. In the end, we solved this problem through different illustration techniques and the use of illustrations, which conformed to the target consumer group and demonstrated the brand's selling point.

ADDED DATE:
2021-12-17 06:35:14

TEAM MEMBERS (1) :
Longxiang Li

IMAGE CREDITS:
Longxiang Li, 2021.

CLIENT/STUDIO/BRAND DETAILS
NAME:
Shenzhen Qianzhi Empowerment Creative Consulting Co., Ltd.

PROFILE:
design uses Guizhou ecological tea gardens, frogs, big swallows, tea pickers, Chishui River, and red culture as creative elements to construct a natural and excellent organic ecological humanistic world illustration design. Today, when we advocate returning to nature, let People can easily feel the breath of nature coming to their faces. Through the unique and unique visual language, the personality of the product packaging is established, and it can perfectly echo the brand, creating a unique and charming product style as a whole

NOMINATION DETAILS

Shijian Chuxin Tea Packaging by Longxiang Li is a Nominee in Packaging Design Category.

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AWARD DETAILS

Shijian Chuxin Tea Packaging by Longxiang Li is Winner in Packaging Design Category, 2021 - 2022.



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