Dahan Guanfang Liquor Packaging by Lijuan Zhang

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DESIGN DETAILS
DESIGN NAME:
Dahan Guanfang

PRIMARY FUNCTION:
Liquor Packaging

INSPIRATION:
The Han Dynasty is a very prosperous dynasty in Chinese history. The illustration design of the four great Chinese beasts, Qinglong, White Tiger, Suzaku, Xuanwu and famous events in the Han Dynasty, shows the prosperity of the Han Dynasty in China. The emperor’s jade seal was used as a bottle cap to reflect the emperor’s rights.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Design passed combining the imperial seal culture with the Han dragon culture, which is a symbol of power and status; Use the bottle cap seal as the creative point, and open the package from simple to complex; The front of the package is simple. After the package is opened, the illustration design of China's four great beasts Qinglong, White Tiger, Suzaku, Xuanwu and famous events in the Han Dynasty shows a splendid scene of prosperity and prosperity of the Chinese Han Dynasty court.

OPERATION / FLOW / INTERACTION:
The package is opened from the front middle, convenient and fast.The box type is simple, and the inner box can protect the product well

PROJECT DURATION AND LOCATION:
The project was launched in June 2020 and completed in November 2020

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The special packaging used is bronzing, the bottle is a ceramic bottle with roasted gold, and the bottle cap is a golden plastic cap.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Packing box size: 165mm X 120mm X H300mm

TAGS:
Atmosphere Emperor Heavy

RESEARCH ABSTRACT:
The design is very clever, the history is enclosed in the book, and the box is opened to show the history of the Han Dynasty, let us slowly understand the history of the Han Dynasty,Opening the screen from simple to complex has a more sense of experience and ceremony.

CHALLENGE:
How does the difficulty of this design ingeniously reflect the history of the Han Dynasty in China, and show the prosperity of the Han Dynasty. We manifest it through the opening of the box shape. It's like slowly turning over a picture of history. The prosperity of the Han Dynasty is as vivid as before.

ADDED DATE:
2021-12-17 02:59:08

TEAM MEMBERS (1) :
Lijuan Zhang

IMAGE CREDITS:
Lijuan Zhang, 2021.

CLIENT/STUDIO/BRAND DETAILS
NAME:
Shenzhen Qianzhi Empowerment Creative Consulting Co., Ltd.

PROFILE:
The product design gives the brand individual visual symbols by excavating the history and culture of the Han Dynasty in China and combining the imperial seal culture with the Han dragon culture, which is a symbol of power and status; Use the bottle cap seal as the creative point, and open the package from simple to complex; The front of the package is simple. After the package is opened, the illustration design of China's four great beasts Qinglong, White Tiger, Suzaku, Xuanwu and famous events in the Han Dynasty shows a splendid scene of prosperity and prosperity of the Chinese Han Dynasty court.

NOMINATION DETAILS

Dahan Guanfang Liquor Packaging by Lijuan Zhang is a Nominee in Packaging Design Category.

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AWARD DETAILS

Dahan Guanfang Liquor Packaging by Lijuan Zhang is Winner in Packaging Design Category, 2021 - 2022.



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