Zaotu Shaofang Liquor Packaging by Bo Gao

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DESIGN DETAILS
DESIGN NAME:
Zaotu Shaofang

PRIMARY FUNCTION:
Liquor Packaging

INSPIRATION:
This design highlights the selling point of "bentonite"; and makes the product have a high sense of value. Through our design.The graphic design of the core "bentonite"; lets consumers know the selling pointand remember the visual symbols of products.the ultimate simple design to attract consumers.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Zaoshaofang wine uses white bentonite to add to pit mud, which can remove harmful substances in pit mud and retain beneficial substances. Bentonite is the core selling point. The design uses bentonite white as the exclusive color, and skillfully uses mountains, sunshine, clouds, water, trees and birds to create the pattern design of "bentonite"; font shape. The unique visual pattern design reflects the winemaking environment and the core selling point of the product.

OPERATION / FLOW / INTERACTION:
The packing box opens from the middle left and right, and the inner box pops forward for easy display.the box is simple, easy to open and easy to produce.Packaging are environmentally friendly for reuse.

PROJECT DURATION AND LOCATION:
The work started in July 2019 and was completed in December 2019

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The packing box is opened from the left and right in the middle, and the inner box is ejected forward for easy display. The box is gilded with special paper, the glass bottle is sprayed white, and the pattern is baked.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Packing box size: 145mm X 110mm X H285mm

TAGS:
Symbolization, Simplicity, Differentiation

RESEARCH ABSTRACT:
The biggest feature of this product is the processing of "Benton Clay" into wine. Therefore, the focus of the design is to enlarge the text of the Chinese "Bentonite"; and then shape it on the bottle. Let consumers understand the selling point of the product as soon as they see the product, and shape the memory point of the brand.

CHALLENGE:
The biggest problem we encountered in the design was how to cleverly highlight the selling point of "bentonite"; so that the product has a high sense of value. Through our design, we have achieved these two points very well.

ADDED DATE:
2021-12-17 01:57:53

TEAM MEMBERS (1) :
Bo Gao

IMAGE CREDITS:
Bo Gao, 2021.

CLIENT/STUDIO/BRAND DETAILS
NAME:
Shenzhen Qianzhi Empowerment Creative Consulting Co., Ltd.

PROFILE:
Shenzhen Qianzhi Empowerment Creative Consulting Co., Ltd.It is a creative agency specializing in wine brand planning and packaging design, adhering to the design concept of "extraordinary creativity", adhering to the spirit of originality and innovation, bringing better creativity to customers, and allowing customers to occupy the market share in the fierce market competition. Get a head start!

NOMINATION DETAILS

Zaotu Shaofang Liquor Packaging by Bo Gao is a Nominee in Packaging Design Category.

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AWARD DETAILS

Zaotu Shaofang Liquor Packaging by Bo Gao is Winner in Packaging Design Category, 2021 - 2022.



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