Pindao Tiancheng Liquor Packaging by Jun Li

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DESIGN DETAILS
DESIGN NAME:
Pindao Tiancheng

PRIMARY FUNCTION:
Liquor Packaging

INSPIRATION:
The bottle shape designed with the number "1" not only reflects Taoist culture but also highlights the core selling point of the product.reflects the brand connotation of Pindao Tiancheng Liquor. highly differentiated and aesthetic, which attracts consumers.The bottle shape the concept of Daoshengyi and resonates.The bottle is very beautiful and can be used as a holiday decoration or as a vase after use.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The creative design revolves around the oriental "Tao" culture, Dao produces one, one life two, two produces three, and three produces everything. In Taoist culture, Tao is the root of everything; it contains everything in the universe. According to Daoshengyi's theory, creativity expresses the Taoist thought of mixing everything into one through the bottle-shaped design as a number "1". The design language that uses the avenue to the simplicity, reflects the brand connotation 。

OPERATION / FLOW / INTERACTION:
The box is opened from the side for easy display.The box is simple, easy to open, and easy to produce.low cost, high value, and a good product experience.

PROJECT DURATION AND LOCATION:
The project started in January 2021 and will be completed in April 2021.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The glass bottle is sprayed with color and the pattern is baked, and the box is bronzed with special paper to hit the convex.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The size of the box is 150mm X 120mm X H300mm, and the box is opened from the side.

TAGS:
Taoist Culture,Simplicity, Differentiation

RESEARCH ABSTRACT:
Achieved to reflect the connotation of brand culture, enhance the sense of value of the product, and increase sales.highlighting the brand culture, making it easy for consumers to remember, saving consumers the time and cost of choosing products,

CHALLENGE:
It took us a long time to conquer through the excavation and reflection of the "Tao" culture.

ADDED DATE:
2021-12-16 07:55:25

TEAM MEMBERS (1) :
Jun Li

IMAGE CREDITS:
Jun Li, 2021.

CLIENT/STUDIO/BRAND DETAILS
NAME:
Shenzhen Qianzhi Empowerment Creative Consulting Co., Ltd.

PROFILE:
Shenzhen Qianzhi Empowerment Creative Consulting Co., Ltd.It is a creative agency specializing in wine brand planning and packaging design, adhering to the design concept of "extraordinary creativity", adhering to the spirit of originality and innovation, bringing better creativity to customers, and allowing customers to occupy the market share in the fierce market competition. Get a head start!

NOMINATION DETAILS

Pindao Tiancheng Liquor Packaging by Jun Li is a Nominee in Packaging Design Category.

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AWARD DETAILS

Pindao Tiancheng Liquor Packaging by Jun Li is Winner in Packaging Design Category, 2021 - 2022.



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