Intangible Heritage Knowledge Platform by Baidu Meux |
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| DESIGN NAME: Intangible Heritage PRIMARY FUNCTION: Knowledge Platform INSPIRATION: The growth of China's Intangible Heritage has been affected by factors such as the aging of bearers, times, loss of traditional skills and shrinking commercial value. The ICH Encyclopedia ,China's Ministry of Culture, UNESCO and bearers built a digital knowledge base together. Users know ICH and bearers by pics, videos and audios at multiple ends; build a bridge of communication between bearers and users with online registration and other ways to record ICH culture while promoting the care and transmission. UNIQUE PROPERTIES / PROJECT DESCRIPTION: It is designed to solve the problem of the heritage and the pain of the inheritors. It builds a network platform to record and disseminate valuable intangible cultural content in a variety of rich media forms, and form a "Internet plus non heritage" communication mode, so that users can understand the intangible culture quickly and deeply. Realize the protection and inheritance of China's intangible cultural heritage. OPERATION / FLOW / INTERACTION: The ICH Encyclopedia ,China's Ministry of Culture, UNESCO and bearers built a bilingual digital knowledge base together.In the first exhibition, it shows the typical cultural contents in the form of a 'scroll' , like handicrafts, opera, ventriloquism, shadow puppets, martial arts, etc.; it shows fine columns with vivid realistic video, then users can know ICH directly and quickly; A more detailed and authoritative intro In the third part, users can click on the content card to get. PROJECT DURATION AND LOCATION: the project went live on Encyclopedia in June 2009 FITS BEST INTO CATEGORY: Interface, Interaction and User Experience Design |
PRODUCTION / REALIZATION TECHNOLOGY: Taking inheriting the beauty of culture as the design concept, refining Chinese traditional elements, combining modern design, creative expression through the dimensions of shape, color, character and quality, creating a cultural theme atmosphere, carrying and displaying wonderful intangible cultural skills in multiple forms such as pictures, video and audio, and transmitting intangible cultural values and aesthetics to users SPECIFICATIONS / TECHNICAL PROPERTIES: adapted for PC, adapted for all devices on ios and Android. TAGS: ICH Encyclopedia, Baidu Encyclopedia, China's Intangible Cultural Heritage, Traditional skills, Ignite ICH. RESEARCH ABSTRACT: ICH is a witness of human history, and a living cultural form with its inheritors practical activities. China has 1,372 ICH and 42 on the UNESCO ICH List, ranking first in the world. But the heirs and growth is not good, so Baidu has focused on the status, and uses the Internet and ICH mode to spread it. Baidu launches 38 ICH topics with 1,379 entries, and nearly 100 heirs show their CH skills with 50 million video plays,and winning high recognition and rising the public welfare awareness. CHALLENGE: Ministry of Culture and UNESCO cooperate with us in the early stage, and we find bearers, discuss with them, and jointly shoot exclusive videos for content construction; For the product framework, it is necessary to consider the audience groups, communication media and communication forms, and how to design and build the Internet and Non-heritage communication mode to achieve the aim of protection, record and promote the recognition and development of non-heritage culture. ADDED DATE: 2021-12-13 15:38:14 TEAM MEMBERS (1) : Dou Shen, Yujie Shi, Yang Yu, Dian Li, Xiaoxue Gao, Ying Song, Xilin Chen, Wei Rong, Chen Zhu IMAGE CREDITS: Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd PATENTS/COPYRIGHTS: Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: baidumeux,Baidu Online Network Technology (Beijing) Co., Ltd PROFILE: Baidu is a Chinese multinational technology company specializing in Internet-related services and products and artificial intelligence with the mission of "making the complex world simpler with technology". Baidu's vision is to become the world's top high-tech company that understands users and helps them grow. |
| AWARD DETAILS | |
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Intangible Heritage Knowledge Platform by Baidu Meux is Winner in Cultural Heritage and Culture Industry Design Category, 2021 - 2022.· Press Members: Login or Register to request an exclusive interview with Baidu Meux. · Click here to register inorder to view the profile and other works by Baidu Meux. |
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