Shengming Shijia Tea Gift Box by Hangzhou Xianlin Tea Co., Ltd.

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DESIGN DETAILS
DESIGN NAME:
Shengming Shijia

PRIMARY FUNCTION:
Tea Gift Box

INSPIRATION:
In order to emphasize the local features of the product, it selects one of the most prominent local sights Three Pools Mirroring the Moon as the main design pattern. Besides, in order to reproduce the atmosphere of serenity, our designer consulted abundant historical documents and relevant photographs at the very beginning.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
With tea-related local scenery represented, the tea packaging communicates the product information to users. It highlights the landmark building and reproduces the sight Three Pools Mirroring the Moon. The design of the inner box originates from the moon evoking the atmosphere of serenity&permanency and the memory of tea-tasting.

OPERATION / FLOW / INTERACTION:
There are two hollowed halves on the outer box merging together to naturally form the full moon before unwrapping the packaging. Users can draw the outer box from two sides leaving the scene that instead of the previous hollowed halves of the moon, the neatly-arrayed full moons on the inner box gradually appear into sight.

PROJECT DURATION AND LOCATION:
In August, 2020, the project was completed in Hangzhou City, Zhejiang Province, China and went on sale at the online platform of the brand.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
It adopts paper materials and printing&stamping techniques to reproduce the sight on the outer box. The main color, ink blue exactly echoes the night. The round film prints on the inner box evoke associations with the full moon for users.

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
-

RESEARCH ABSTRACT:
A cultural document Records of the West Lake complied in the Qing dynasty depicted Three Pools Mirroring the Moon in such words: When the Mid-Autumn Festival approaches, the moonlight passes through three stone pagodas and casts itself on the West Lake. The candle light in the pagodas, the moonlight and the glistening lake reflect each other bewildering visitors by their real face. Therefore, it was entitled the supreme fairyland in the West Lake.

CHALLENGE:
How to combine the visual elements and the operation, reproduce the local sight, associate it with our product and appeal to young consumers are what the difficulties of design lie at.

ADDED DATE:
2021-12-10 05:22:02

TEAM MEMBERS (1) :


IMAGE CREDITS:
Hangzhou Xianlin Tea Co., Ltd., 2021.

CLIENT/STUDIO/BRAND DETAILS
NAME:
Hangzhou Xianlin Tea Co., Ltd.

PROFILE:
Hangzhou Xianlin Tea Co., Ltd. is a new-type enterprise focusing on planting, R&D, production and sales of West Lake Longjing, and integrating agricultural technology development and ecological tourism as the main body. It owns 600 acres of ecological tea garden, located in Meijiawu, the core production area of Longjing tea in Xihu District, Hangzhou. Hangzhou Xianlin Tea Industry adheres to the concepts of technological innovation and product innovation, establishes a strict quality management system, and promotes the specialization, standardization and scientificization of tea production and processing. Emphasizing that quality control starts from the source, each piece of Longjing tea is produced in Meijiawu, the first-level production area of West Lake Longjing, mainly based on the business model of offline retail chain stores combined with online sales. Its brand Shengming Family takes the perseverance, rigorous, faith, quality, and non-blind tea spirit as its guidelines, and 28 years of perseverance as the quality assurance, and is committed to creating a humble, gentle, and user-conscious tea brand.

NOMINATION DETAILS

Shengming Shijia Tea Gift Box by Hangzhou Xianlin Tea Co., Ltd is a Nominee in Packaging Design Category.

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AWARD DETAILS

Shengming Shijia Tea Gift Box by Hangzhou Xianlin Tea Co., Ltd is Winner in Packaging Design Category, 2021 - 2022.



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