Taicang Readzone Bookstore by Cheng Yu Hsieh

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DESIGN DETAILS
DESIGN NAME:
Taicang Readzone

PRIMARY FUNCTION:
Bookstore

INSPIRATION:
This young bookstore brand with city context considerations tells us quite a lot about reading and culture in urban daily life, and creates a fresh new consumption pattern and life scenery. Except for function type, the designer has also introduced the third space concept into traditional culture, such as the universe-like theater design, which gathers life tracks and scenarios of different role in city, thereby to create a micro cultural center in city.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Taicang Readzone Bookstore, which located in Department Store, is in a circular theater form, and attracts citizens with different backgrounds, ages and reading demands. Moreover, book walls and multi-directional door frames, just look like concentrated urban street scenes, inviting readers to travel and explore, with distinct brand recognition. The designer also brings multiple scenarios, which accommodating not only individual readers, but parent-child reading and working meeting, etc. It furthermore, by virtue of rearrangement on cabinets, tables and chairs, literary salon and more colorful cultural exchanges creates a high-range experience. This feature also combined with the surrounding coffees and reading products provides multiplex type for the customer the commodity.

OPERATION / FLOW / INTERACTION:
With the use of circular theater design and towering mazy book walls, readers and books then become the main characters in this place, and through elastic functions among books on display, collect books and seats to fit with different usage scenarios. So that readers with different culture backgrounds, age levels and interests can understand the multiplex possibility and meaning from reading at every unexpected exploration and communication, thus reappearing a urban reading culture by means of theatrical pattern.

PROJECT DURATION AND LOCATION:
The project started in March 2021 and finished in June 2021 in Taicang, China.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
In order to evoke a sense of compatible and friendly reading, and promote brand recognition, the designer therefore focuses on the circular theater form.Then introduces human flow interaction and brand topics, ingeniously solves the problems in construction site configuration. Moreover, its motion trend design diffuses outward in circular and radial patterns, and connects official business, parent-child, relaxation and other abundant reading scenarios.

SPECIFICATIONS / TECHNICAL PROPERTIES:
This is a 368-square-meters bookstore.

TAGS:
Interior, Design, retail, bookstore

RESEARCH ABSTRACT:
In response to semi-circular base features, and though circular theater design to gather stream of readers and topics, it has combined stainless steel ceiling and tactfully eliminated the oppressing sensation from huge construction body, which also symbolizes the origin of human knowledge in vast universe. Besides, circular motion lines connects with radial branch lines to from separately clustered book groups and diverse seating areas, leading readers to wonder through various forms of literary arts with more fun. It also matches with clear guidelines and complete lighting environment to assist readers in quickly searching for target books and thus improve reading comfort level.

CHALLENGE:
In terms of trans-regional cooperation case, the integration of design and implementation must satisfy both local laws and regulations, material selection limits, as well as long-distance communication trust, and under the impact of epidemic, the project execution schedule will be more hardly to control.

ADDED DATE:
2021-11-29 08:39:48

TEAM MEMBERS (3) :
Designer Director: Cheng Yu Hsieh , Designer: Hsin Yun Chiang and Designer: Pao Hua Tsao

IMAGE CREDITS:
Cheng Yu Hsieh, 2021.

CLIENT/STUDIO/BRAND DETAILS
NAME:
CHS Interior Design

PROFILE:
Its regional and cultural design has been focusing on the concept of on “cultural production”, namely having the nature as master, supplementing with natural elements from design concept to implementation, thus construct indoor and outdoor space fields, and improve life aesthetics and tastes through culture and art communication.

NOMINATION DETAILS

Taicang Readzone Bookstore by Cheng Yu Hsieh is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Taicang Readzone Bookstore by Cheng Yu Hsieh is Winner in Interior Space and Exhibition Design Category, 2021 - 2022.



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