DESIGN NAME: Future Man
PRIMARY FUNCTION: Brand Design
INSPIRATION: GREEN GOLD use the elements of astronauts, transparent, reflective and colorful luster to depict the image of wisdom and science fiction
UNIQUE PROPERTIES / PROJECT DESCRIPTION: GREEN GOLD is a company that serves health and women's fashion. The inspiration for this work is to create a woman who can be sci-fi and smart, using an astronaut-like medium and indescribable wisdom to break away from the image of traditional health products
OPERATION / FLOW / INTERACTION: The image has now been released on Greengold's official website,which visually conveys the high-level and dignified sense of the product.And the use of the Internet to spread more people to understand the products
PROJECT DURATION AND LOCATION: 2020 April.3 start in Taipei city
2020 April.28 finsh in Taichung city
2020 May.1 display in Twgreengold website
FITS BEST INTO CATEGORY: Photography and Photo Manipulation Design
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PRODUCTION / REALIZATION TECHNOLOGY: GREEN GOLD shoot with High-key, combined with monochrome background for lighting effects, and flash for depth of field shooting
SPECIFICATIONS / TECHNICAL PROPERTIES: All photos shot on Canon 5D Mark III cameras with 125mm Lenses,
I Post-production the photo on photoshop and Lightroom
TAGS: photo, blue, fucture, woman, circle
RESEARCH ABSTRACT: In order to differentiate the product image from the market, we studied how to use color and clothing to make people understand the futuristic presentation. Since the product mainly expresses the role of brain development, the element of astronauts is also considered. Clothing styles and accessories have also done the above research synthesis
CHALLENGE: When the image of cash health products is spread as parent-child,family and other images,we directly use the story image to challenge the traditional market concept and established impression
ADDED DATE: 2021-11-29 06:40:47
TEAM MEMBERS (9) : Design Director:Che yu Lin, Designer:Zheng Yuan Huang, Photographer:Kai-Chieh Chang, Action photography:Lemonster Lee , Marketing:Yi hung Yang, Gaffer:Cheng Fu Hong, Stylist:Su yu Kuang, Model:Chen Wei and Makeup&Hair artist:Po Tsang Ho
IMAGE CREDITS: Image #1: Photographer Kai-Chieh Chang,Future man, 2020
Image #2: Photographer Kai-Chieh Chang,Future man, 2020
Image #3: Photographer Kai-Chieh Chang,Future man, 2020
Image #4: Photographer Kai-Chieh Chang,Future man, 2020
Image #5: Photographer Kai-Chieh Chang,Future man, 2020
PATENTS/COPYRIGHTS: Copyright ©2020 Green Gold
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