Qiong Niang Baijiu Packaging by Evan Chen, Lei Zhang and Tian Dong

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DESIGN DETAILS
DESIGN NAME:
Qiong Niang Baijiu

PRIMARY FUNCTION:
Packaging

INSPIRATION:
The mountains are as much about the water as they are about the mountains; the mountains in Qionglai nurture the people and culture of Qionglai, and are an carrier of Qionglai. The abstract graphics are repeatedly overlapped using thin special paper, and the light shines through the bottle and the wine industry, creating the image of Qionglai's local Tiantai Mountains, and the overlap adds to its cultural weight.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Qiong wine, a National Geographical Indication product of China. The local mountain, water and climate conditions, situated at the eastern foot of the Hengduan Mountains, have created a cliff valley microclimate - the air is warm and humid with little flow, which is conducive to the reproduction of winemaking micro-organisms, and the local glacial meltwater, rich in potassium and strontium, is a raw material for winemaking, this wine is soft and mellow, sweet and refreshing.

OPERATION / FLOW / INTERACTION:
When the consumer touches the bottle, the layers of the label have a special texture and feel of texture.

PROJECT DURATION AND LOCATION:
This project is being completed in Suzhou and is due to be completed in October 2021.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The abstract graphic representation of Qionglai's layered mountains is repeatedly overlaid using thin special paper, with light filtering through the bottle and the wine industry to create the image of Qionglai's local Tiantai Mountains, and the overlap also adds to its cultural weight.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The size is 210mm*80mm*80mm。

TAGS:
logo,packaging,illustrations,graphics,ag gs,Lascaux Design,baijiu

RESEARCH ABSTRACT:
The mountains of Qionglai have nurtured the people and culture of Qionglai, and are carriers of Qionglai. The Qionglai Bell and Drum Tower, the Hulan Pagoda and the map of Qionglai are abstractly drawn and incorporated into the main image of the packaging. The victory of the mountains is as much about the mountains as it is about the water.

CHALLENGE:
Thickness considerations for layers of paper are complex and they need to address the issue of print and whether the paper thickness is translucent.

ADDED DATE:
2021-11-27 06:02:01

TEAM MEMBERS (8) :
LeiZhang, EvanChen, TianDong, ZimingGuo, SuhengYao, FanZhang, MinFang and ZhaohuiYang

IMAGE CREDITS:
Evan Chen, Lei Zhang and Tian Dong, 2021.

CLIENT/STUDIO/BRAND DETAILS
NAME:
Lascaux Design Institute Inc.

PROFILE:
We are a small, independent, original design agency that combines tradition with distinction; dedicated to integrating artistic aesthetics in commercial design work and / finding a balanced expression between modern and traditional / artistic and commercial.Always being curious, constantly asking questions and trying to constantly find answers to problems from life; always being open-minded and trying to think and look at the world from the perspective of the brand owner and the brand consumer. Every project is a new challenge, and we oppose the old, rigid and conventional solutions and promote unique ideas and expressions. We always believe that in the design process, the client will also play the role of "designer", deep participation in the design work, good design must be the product of the designer and collaborators, and mutual achievements.

NOMINATION DETAILS

Qiong Niang Baijiu Packaging by Evan Chen, Lei Zhang and Tian Dong is a Nominee in Packaging Design Category.

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AWARD DETAILS

Qiong Niang Baijiu Packaging by Evan Chen, Lei Zhang and Tian Dong is Winner in Packaging Design Category, 2021 - 2022.



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