Qin Brick and Han Tiles Tea Gift Box by Yuko Deng and Shayuan He - Zoom Design |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Qin Brick and Han Tiles PRIMARY FUNCTION: Tea Gift Box INSPIRATION: Qinhan culture is a striking one in the Chinese culture. Qinhan element is the core elements throughout all the products. After drawing inspirations from the lead bricks of Qin Dynasty and the eaves tiles of Han Dynasty, its feature of the older it is, the more fragrant it is is integrated in the box. When tasting tea, users can not only experience the richly layered aroma of tea, but also savor the culture of tea ceremony that continues in the history. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Qin Bricks and Han Tiles gift box is a Qinhan themed combination of raw and cooked Pu er brick tea. The raw tea Qin Brick and the cooked tea Han Tile are wrapped in cotton papers decorated with totems of national features and historic culture. The Qin Bricks are wrapped by a dragon pattern totem, meaning The Qin Dynasty realized the unity of Chinese territory, and the Han Tiles are by a graphic of ancient Chinese tea craftsmanship. The concept of boosting recycling is also put forward for recycling the paper pulp. OPERATION / FLOW / INTERACTION: In line with the Zen and mysterious artistic qualities of the Chinese tea ceremony , it uses a gift box with an additional envelope for the best sealing effect. The envelope is designed with tearable paper, whose outline derives from the Great Wall of the Qin and Han. When it is torn, a gold stamping graphic of the battlefield will be vividly in sight. It not only enhances its artistic value, but destroys its outer packaging, prompting users to discard it, boosting the recycling of materials. PROJECT DURATION AND LOCATION: Its design continued from May 2021 to July 2021 in Guangzhou, China, and was on sale in the Centennial Nobel Tea nationwide in August 2021. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Both the bag and envelope adopt the techniques of embossing and gold stamping, the embossed textures of which touches more layered. The gold stamping graphic of chariots galloping the battlefields reinvigorates the package and increases its nobility as a gift. The gift box adopts pure black packaging with gold stamping process, and the sharp contrast between black and gold can better bring out the mysterious atmosphere and further enhance the sense of value and dignity of the product. SPECIFICATIONS / TECHNICAL PROPERTIES: 250mmx75mmx356mm TAGS: Gift packaging, Tea gift box, Pu er tea packaging, Qinhan tea ceremony culture, Raw material recycling RESEARCH ABSTRACT: Qin Dynasty is warlike while Han Dynasty likes tea. The design team studied the history of the Qin and Han Dynasties in depth and merged the terracotta warriors and chariots at battlefields and the ancient Chinese tea-making techniques as the theme in the tea packaging, realizing the combination of Pu er tea culture and Chinese culture. Through this, the brand hopes to exhibit Chinese long historical tradition and its cultural treasures, and to recommend Chinese tea ceremony to the world. CHALLENGE: The Qin Bricks and Han Tiles gift box, with its original tea brick shape, outshines other homogeneous tea packaging on the market, and gives the tea products richer cultural connotation and gift-giving taste. During the design process, the main difficulty was how to give the tea products a distinctive shape and a matched cultural air. The design team started from the long history of Chinese tea ceremony and linked it to the Qin and Han dynasties to create this tea gift box of national features. ADDED DATE: 2021-11-10 09:50:29 TEAM MEMBERS (2) : Designer: [Shayuan He] and Creative Director: [Yuko Deng] IMAGE CREDITS: Yuko Deng and Shayuan He - Zoom Design, 2021. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Menghai Centennial Nobel Tea Co., LTD. PROFILE: Menghai Centennial Nobel Tea Co., LTD., founded in 2009, is located in Menghai County, Yunnan Province, the Land of Pu er Tea famous in the tea industry. The operation headquarters of our Company lies in The Tea Market of The South in Fangcun District, Guangzhou. Our sales channels and service network radiate all over China, can make rapid, accurate and sincere response. In terms of investment policy, we pay attention to the support for franchisees and are committed to creating a mutually beneficial and win-win cooperation mode for both sides. Centennial Nobel Tea takes Making more people become healthy by drinking tea as its corporate philosophy. We pursue the spirit of truth, kindness and beauty based on tea, take the strengths of traditional and ancient techniques, and integrate the advantages of modern scientific refining process, to make the tea present perfect coordination and achieve high-quality follow-up transformation, so as to maintain long-term vitality and competitiveness; Centennial Nobel Tea is a company dedicated to exploring the nature of tea, good at digging and integrating, and forming a Dushu blending technology system from which to produce high-quality classic Pu er tea, determined to inherit tea and Chinese traditional culture, and vowed to cast a century-old brand. |
| AWARD DETAILS | |
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Qin Brick and Han Tiles Tea Gift Box by Yuko Deng and Shayuan He-Zoom Design is Winner in Packaging Design Category, 2021 - 2022.· Press Members: Login or Register to request an exclusive interview with Yuko Deng and Shayuan He - Zoom Design. · Click here to register inorder to view the profile and other works by Yuko Deng and Shayuan He - Zoom Design. |
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