C Banner Wondercity Mall Retail by Alex Chiang |
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| DESIGN DETAILS | |||||
| DESIGN NAME: C Banner Wondercity Mall PRIMARY FUNCTION: Retail INSPIRATION: 1. The whole design is based on the concept of infinity "C" curve. By delicate metal arc with the concept element,the changes of high and low levels, not only break the traditional framework, but also enrich the rhythm of the space. To meet the needs of the chain, the modular combination allows each store to have its own combination of changes, in addition to the integrity of the chain. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The project is locatied on the second floor of Wondercity Malll, in Nanjing, Jiangsu Province, covering an area of 120 square meters. The display plan includes men's, women's shoes, women's bags and a small number of children's shoes. OPERATION / FLOW / INTERACTION: In the rhythm of the element "infinity" , the display area of men's and women's shoes is cleverly divided by the grey hierarchy and the texture of the material and presents a pure and self-evident sense of space at the same time. PROJECT DURATION AND LOCATION: The project was designed in Shanghai, China in August 2020, the design was completed in March 2021, and it was opened in Nanjing, China in May 2021. FITS BEST INTO CATEGORY: Interior Space and Exhibition Design |
PRODUCTION / REALIZATION TECHNOLOGY: Under the grey tone of the logo, the whole area uses a combination of color variations of various materials and orderly undulating lines. Meanwhile, through the transmission of light and shadow, a multi-layered sense of visual change is interpreted. SPECIFICATIONS / TECHNICAL PROPERTIES: The project is covering an area of 120 square meters. The display plan includes men's, women's shoes, women's bags and a small number of children's shoes. TAGS: Retail, Store, Grey, C, Shoes, Light, Infinity RESEARCH ABSTRACT: The project is located on the second floor of Wondercity Malll, in Nanjing, Jiangsu Province, covering an area of 120 square meters. The display plan includes men's, women's shoes, women's bags and a small number of children's shoes. CHALLENGE: Under the grey tone of the logo, the whole area uses a combination of color variations of various materials and orderly undulating lines. Meanwhile, through the transmission of light and shadow, a multi-layered sense of visual change is interpreted. Brand LOGO-C-shaped components through the design of lighting, in addition to be the basic function of product lighting, through another level of projection of other lighting, the formation of virtual and real LOGO changes, not only enriching the interest of the display but also increasing the brand recognition. In the rhythm of the element "infinity" , the display area of men's and women's shoes is cleverly divided by the grey hierarchy and the texture of the material and presents a pure and self-evident sense of space at the same time. ADDED DATE: 2021-11-10 09:11:36 TEAM MEMBERS (5) : Alex Chiang(Design Director),, Ellie Wu(Project Manager),, Jasmine Huang(Project Designer),, Zhang Chao(Project Designer), and Jianyang Song(Project Designer). IMAGE CREDITS: #1: Photographer Siye Zhang, Entrance of Store1, 2021 #2: Photographer Siye Zhang, Part of Store1, 2021 #3: Photographer Siye Zhang, Part of Store2, 2021 #4: Photographer Siye Zhang, Part of Store3, 2021 #5: Photographer Siye Zhang, Display Shelves and Stool2, 2021 |
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| Visit the following page to learn more: http://www.mas2000.com | |||||
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NAME: MAS PROFILE: MAS is a comprehensive space design group, including Qixian Architectural Design Consulting Co., Ltd., Qihuang Interior Design Co., Ltd., and Qixian Architects (Taipei). The scope of business involves urban planning, architecture, landscape, interior design, from large-scale environmental planning to interior space design and commercial guide design, providing complete design consulting services. Since its establishment in 2001, it has won many awards in the fields of shopping malls (commerce), office and children's education design.The floor area of the projects we have completed is over millions square meters, the design team is composed of senior Taiwan, Macao, American registered architects, and outstanding designers at home and abroad, and has sufficient experience in overseas and domestic projects. In recent years, the company is committed to combining "sustainability" and "space creativity" as the main axis of design and development, creating perceptible, readable space which can leave memories. In the implementation of the project, we pursue the "people-oriented" design goal, focus on the interaction and communication with clients in the design process, and focus on each design detail on the creativity to present the best design ideas to the clients. The highest value of the project is reflected in the comprehensive concern of creativity and economic technology. The company spirit has proven over the years and it has been recognized and affirmed by our clients. Core Value: Specialization, Trust, Sharing, Vitality |
| AWARD DETAILS | |
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C Banner Wondercity Mall Retail by Alex Chiang is Winner in Interior Space and Exhibition Design Category, 2021 - 2022.· Press Members: Login or Register to request an exclusive interview with Alex Chiang. · Click here to register inorder to view the profile and other works by Alex Chiang. |
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