Chuankui Liquor Packaging by Sungoo Design

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DESIGN DETAILS
DESIGN NAME:
Chuankui

PRIMARY FUNCTION:
Liquor Packaging

INSPIRATION:
On the bottle, a panda image illustration is the basis of the whole design. It is composed of emerald green bamboo leaves, which is full of vitality and life, combining the panda's naive attitude with the natural elegance and beauty. In another part of the design, a "panda paw" can be found. The hollow design adds panda elements, which is also ergonomic and easy to take. The design of the bottle cap adopts the form of "bamboo knots" with bamboo leaves carved in secret.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Chuankui has the meaning of "Sichuan leader". Since it is the leader, the rich and representative local culture is the source of the design of this wine. Sichuan, China, is surrounded by mountainous mountains and dense bamboo forests. It is one of the important birthplaces and protected areas of China's national treasure "Giant Panda". Therefore, we used the image of panda and green bamboo to convey the design concepts of "environmental protection", "ecology" and "freshness";.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
-

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
It is worth mentioning that this packaging is made of "degradable materials", which adds to the ecological and environmental protection properties.

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
-

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2021-11-05 10:07:11

TEAM MEMBERS (1) :
Muqiang Fu,Jingsong Lin

IMAGE CREDITS:
Sungoo Design, 2021.

Visit the following page to learn more: http://www.sungoo-sz.com
CLIENT/STUDIO/BRAND DETAILS
NAME:
Shenzhen Sungoo Brand Design Co,Ltd.

PROFILE:
Sungoo Creative was founded in 2013 by Mr. Fu Muqiang, a well-known designer. Adhering to the pioneering design concept of "inheriting the ancients and prospering the present, nature is based on the heart", following the rules of the ancestors and understanding the principles of change, the traditional classic culture and modern technology and art are integrated into a furnace, in a peaceful, simple and quiet, elegant and natural atmosphere In the Chinese wine industry, with the harmonious combination of text and quality, and the personality of hardness and softness, it keeps pace with the times and is eclectic.

NOMINATION DETAILS

Chuankui Liquor Packaging by Sungoo Design is a Nominee in Packaging Design Category.

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AWARD DETAILS

Chuankui Liquor Packaging by Sungoo Design is Winner in Packaging Design Category, 2021 - 2022.



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