Allonge Feeding Bottle by Simba Sonison Baby Products Design Team |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Allonge PRIMARY FUNCTION: Feeding Bottle INSPIRATION: Knowing exactly what new parents today would need with 30 years' experience in bottle making, our focus was on achieving a breakthrough in the science of parenting. By listening to parents' voices, we could see that they are longing for "less" in their busy lives. The modularization of the accessories enables a new mom to freely match them with the bottle at each stage of baby milestones; extending the useful life of the products by cherishing moms and resources simultaneously, and redefining the long-term value of a multipurpose bottle. UNIQUE PROPERTIES / PROJECT DESCRIPTION: 1 baby bottle transforms itself into playing 8 different roles. The modular design allows for the bottle to pair up with any of its multifunctional accessories. Simply change the upper parts according to the need for breast milk storage, feeding or learning at every stage of nursing the baby. Attaining a sense of sustainability, bringing convenience to modern life & sharing the parenting load. OPERATION / FLOW / INTERACTION: Our goal of the sustainability of the all-round bottle with 8 functions - from breast milk storage to Baby’s water bottle - is to make a mom feel "at home" in using it. It is newbie friendly & easy to use, you only need 1 bottle and it could be your everything; not to mention its full range of accessories that even adults can use. A new parent can pair up the feeding bottle with any of its 8 accessories which are numbered 1-8 for the convenience of consumers, simply according to the different timings of baby growth. PROJECT DURATION AND LOCATION: It all started with the matter of making baby bottles from the very beginning, but doing it differently. With 30 years' experience in bottle making, we stand with parents-to-be for many years; the project started in May 2018 in Taiwan and the product launch took place on 05/05/2021 globally - selling to 150 countries with over 1,600 store locations in the world. |
PRODUCTION / REALIZATION TECHNOLOGY: Creating a bottle that lasts by using Solvay ppsu. Having thought of breastfeeding, the silicone teat with its golden softness, bringing the feel of the breast, possesses the patented Aspir 5.0 Smart Anti-Colic Decompression System with its highly sensitive dual vent control; it is effectively anti-choking, anti-colic and easy burping. The straws, possessing the patented Vigor Anti-Splash Backflow Prevention System, are the key to smooth transitioning from the teat to the straw; water can be sipped once Baby's mouth touches the straw & anti-splash even if filled with warm water. SPECIFICATIONS / TECHNICAL PROPERTIES: Product: Feeding Bottle, Capacity: 200ml/270ml/360ml, Dimensions: H19.9cm*W9.5cm*D7.1c TAGS: feeding bottle, baby bottle, baby product, newborn, baby, children, kids RESEARCH ABSTRACT: "Giving Baby the Best Start." Established in 1993, we have obtained significant market share today as much as nearly 70% in Taiwan; it demonstrates how the fact that both safety & quality are our top priorities has proven successful. Having advanced technology in mommy-baby products and collaboration with newborn nurseries at large hospitals & postnatal care centers, have led us to finally come up with the user-friendly, ultimate bottle that is high-quality, affordable & aesthetic. The modular design is the harvest from our creativity on the basis of our expertise in bottle making. CHALLENGE: It was daring to break the rules to push the limits of imagination of a baby bottle. Putting emphasis on the balance between aesthetics and functionality, so eager to convey a lifestyle where the actual meaning of parenting lies in the beauty of harmony. Introducing the logo that symbolizes new life, fearlessness and sustainability: inspired by the brand name Simba abbreviated as Sb, having the visual Roman columns at the heart of the concept, to represent home with a stable foundation. Especially made for whoever that is looking for a chance of baby products to have style. ADDED DATE: 2021-11-03 10:23:07 TEAM MEMBERS (1) : IMAGE CREDITS: Image #1: Sonison Baby Products Co., Ltd., Allonge, 2021. Image #2: Sonison Baby Products Co., Ltd., Allonge, 2021. Image #3: Sonison Baby Products Co., Ltd., Allonge, 2021. Image #4: Sonison Baby Products Co., Ltd., Allonge, 2021. Image #5: Sonison Baby Products Co., Ltd., Allonge, 2021. Video Credits: Sonison Baby Products Co., Ltd., Allonge, 2021. PATENTS/COPYRIGHTS: Intellectual Property Rights: Deposit Certificate No. 000218, 000107 Patent: Tw D155006 Tw M444843 Tw M458978 Tw M525185 Tw M464178 Tw M584308 Tw M574042 |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Sonison Baby Products Co., Ltd. PROFILE: Founded in 1993 with 30 years' experience in bottle making, Simba escorts customers into motherhood. In knowing what new parents nowadays would need, their focus is on functionality in harmony with aesthetics. Their feeding bottles are being used in 70% of newborn nurseries at large hospitals and postnatal care centers in Taiwan. A breakthrough in the science of parenting has been achieved with the application of their two patents: Aspir 5.0 Smart Anti-Colic Decompression System of the teat, and Vigor Anti-Splash Backflow Prevention System of the straws. |
| AWARD DETAILS | |
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Allonge Feeding Bottle by Simba Sonison Baby Products Design Team is Winner in Baby, Kids' and Children's Products Design Category, 2021 - 2022.· Press Members: Login or Register to request an exclusive interview with Simba Sonison Baby Products Design Team. · Click here to register inorder to view the profile and other works by Simba Sonison Baby Products Design Team. |
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