Origami Letter Messaging Tool by Aquaring Inc.

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DESIGN DETAILS
DESIGN NAME:
Origami Letter

PRIMARY FUNCTION:
Messaging Tool

INSPIRATION:
Origami is the traditional Japanese craft of paper folding that began as a form of courtesy when washi paper was folded neatly to wrap gifts. Brother, a printer manufacturer, wishes to respect this Japanese tradition by making it a modern communication tool for people to convey their feelings.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Origami Letter is a messaging tool using origami to express feelings. On the site users can fold a digital letter or print and fold a paper letter, giving users two ways to send messages. It was awarded Gold at the iF Design Award in Germany.

OPERATION / FLOW / INTERACTION:
Folding paper origami is difficult for new users, but Origami Letter makes it easy for everyone. After writing a message, users can swipe or click to fold the digital letter, and finish it in three simple steps. Then they can share the URL, and send their precious message to someone special. It can be downloaded as a PDF and printed out to have the experience of folding it with real paper.

PROJECT DURATION AND LOCATION:
The site officially launched in July 2020, but not promoted because the Dubai Expo, scheduled in October 2020, was postponed due to the COVID-19 pandemic. Following several revisions, publicity began in October 2021 to coincide with the official opening of the Dubai Expo and International Letter Writing Week, which aims to promote cultural exchange and contribute to world peace through letter-writing among people worldwide.

PRODUCTION / REALIZATION TECHNOLOGY:
We created a design with detailed decorations by combining the geometric similarities between origami, a sequence of folds, and the Middle Eastern arabesque patterns. For example, the polyhedral net for the origami crane inspired the arabesque pattern that appears when it is complete. These details and relaxing animations express a subtle worldview of heartfelt messages.

SPECIFICATIONS / TECHNICAL PROPERTIES:
For the digital letter, we created a system that converts text input by the user into WebGL textures without affecting their appearance. By combining pre-rendered images from 3DCG software with WebGL textures, we maintain a natural look and feel while enabling real-time interaction. We designed it as a single-page application that seamlessly creates a sequence of events, from writing a letter to completing the folded origami.

TAGS:
japan, origami, letter, message, culture, brother, expo, interactive, communication, webgl

RESEARCH ABSTRACT:
We sought to create a communication tool between a letter and a chat app. Apps are an everyday part of life, but they lack emotion with their simple UI, while handwriting can be a pain. That's why our tool is easy to use and express your feelings to others. It is the perfect communication tool for today's world. After launching, we received a positive worldwide response.

CHALLENGE:
Our biggest creative challenge was expressing the beauty of origami, and how a piece of paper can become a 3D shape in a digital user experience. We paid particular attention to the first fold that hides the message, matching it to the same fold when using paper. It was accomplished through repeated examination and prototyping. In addition, we created a 3D animation by overlaying images using CG to produce a beautiful and bold expression.

ADDED DATE:
2021-10-24 07:31:10

TEAM MEMBERS (17) :
Producer: Satoshi Nanbu, Project Manager: Kazuteru Ohashi, Creative Director: Naoki Sato, Designer: Ran Gu, Creative Developer: Wataru Kani, Front-end Engineer: Taku Ota, Front-end Engineer: Misako Baba, System Architect: Hideyuki Hirano, System Engineer: Masamichi Kagechika, Assistant Designer: Chihiro Okada, Assistant Director: Daiju Mizuno, Translation Director: Yasuko Sueyoshi, Communicator: Brandon Pittman, CG Director: Taichi Teramura, CG Designer: Taichi Ito, Origami Artist: Peter Saydak and Photographer: Kouki Hatano

IMAGE CREDITS:
ORIGAMI LETTER PROJECT TEAM

Visit the following page to learn more: https://global.brother/en/origami/


CLIENT/STUDIO/BRAND DETAILS
NAME:
AQUARING Inc.

PROFILE:
Aquaring is a Japanese design firm specializing in strategy development and production in the digital domain, including website production and improvements in PDCA, offering new services and product planning and development, in addition to UX/UI design and branding.



NOMINATION DETAILS

Origami Letter Messaging Tool by Aquaring Inc is a Nominee in Website and Web Design Category.

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AWARD DETAILS

Origami Letter Messaging Tool by Aquaring Inc is Winner in Website and Web Design Category, 2021 - 2022.



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COMMENTS
Giulia Esposito Comment #14852 on December 27, 2022, 10:10 pm
I am absolutely delighted to see the success of the Origami Letter messaging tool. This work has demonstrated a great balance between creativity and functionality, making it an exemplary piece of web design. The product itself is incredibly user-friendly and unique, while the website itself is aesthetically pleasing and engaging. This is the type of design that encourages people to use and appreciate its features. I'm so impressed by the hard work and dedication that went into creating this masterpiece. Congratulations to Aquaring Inc. for their success with the Origami Letter messaging tool.
Paul Williams Comment #63555 on January 3, 2023, 11:44 pm
I am in awe of Origami Letter, an award-winning messaging tool that uses origami to express feelings. With this tool, users can fold a digital letter or print and fold a paper letter, giving two ways to send messages. The creative challenge of expressing the beauty of origami and how a piece of paper can become a 3D shape in a digital user experience was accomplished through repeated examination and prototyping. The design is further enhanced with detailed decorations, combining the geometric similarities between origami, a sequence of folds, and the Middle Eastern arabesque patterns. The subtle animations and expressions of heartfelt messages make this tool a perfect communication tool for today's world. Congratulations to Aquaring Inc. for this amazing work and for winning the A' Website and Web Design Award.
Paul Phillips Comment #74476 on January 4, 2023, 4:50 am
I am absolutely mesmerized by the concept of Origami Letter. It is such an innovative way to express feelings and it is truly remarkable that it is possible to do this digitally and also print and fold a paper letter. This messaging tool provides users with a unique way to communicate with one another. I love the fact that it was awarded Gold at the iF Design Award in Germany, as it is a testament to the creativity and effort that was put into creating it. It is a great example of how origami can be used in a modern and inventive way.
Elena Petrenko Comment #77761 on January 4, 2023, 6:30 am
Aquaring Inc.'s award-winning work is a perfect blend of modern technology, traditional art and thoughtful design that results in a unique and beautiful communication tool.
Adam Harris Comment #84827 on January 4, 2023, 11:23 am
I am absolutely in awe of the creativity and innovation that went into this amazing Origami Letter tool! The combination of traditional origami paper folding and modern technology to create a messaging tool that can be used both digitally and physically is truly remarkable. The attention to detail, from the folding of the paper letter to the 3D animation, is truly impressive. This is a perfect example of how technology can be used to keep traditions alive and bridge the gap between physical and digital communication. Congratulations to Aquaring Inc. for their amazing achievement and for creating such a unique and beautiful tool!
Chloe Turner Comment #91044 on January 4, 2023, 5:37 pm
I am extremely impressed by the creative way Aquaring Inc. has successfully embraced the traditional Japanese art of origami paper folding and transformed it into a modern messaging tool. Through their innovation, they have managed to create a unique way to express feelings and show courtesy in the digital era. The thoughtful design and the user-friendly interface of the tool is truly remarkable and it is definitely worthy of the A' Design Award.
Mark Allen Comment #93244 on January 4, 2023, 8:08 pm
This work is truly remarkable, combining the traditional Japanese art of origami with modern communication technology. It is incredibly innovative, providing users with two unique ways to send messages and express their feelings. The detailed decorations and beautiful animations make this a powerful tool for conveying heartfelt messages, making it a deserved winner of the A' Design Award in Website and Web Design.
Elisabeth Clark Comment #94134 on January 4, 2023, 9:37 pm
I am truly amazed by the ingenuity of Aquaring Inc.'s work, Origami Letter. It is an exceptional work of art, combining traditional origami and modern communication technology to create a unique messaging tool. I love how it allows users to both fold a digital letter or print and fold a paper letter to express their feelings. The research and care that have gone into this project is clear and it is no wonder that it won the Gold at the iF Design Award. Aquaring Inc. should be proud of their accomplishment and I am sure that Origami Letter will continue to be a great success in the future.

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