PickyPods Packaging for Supplements by Angela Spindler

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DESIGN DETAILS
DESIGN NAME:
PickyPods

PRIMARY FUNCTION:
Packaging for Supplements

INSPIRATION:
The logo is inspired by a fine tune wing nut as this brand is all about tailoring the needs of both women and men. Key to the brand communication are the large sex symbols which shout out to the gender-specific formulas, and flavor labels appeal to personal preference.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The supplement area is saturated with options, each one claiming to turn humans into ultra enhanced creatures with extraordinary existences. PickyPods is a bit different. The collagen and probiotic supplement sachets are formulated to make fine adjustments to our bodies according to age, gender and other important factors. Color is the star player of this project—it needed to feel bold and energetic for its gym-going target.

OPERATION / FLOW / INTERACTION:
Resealable pouch

PROJECT DURATION AND LOCATION:
Project duration 4 months, Sydney 2020

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Stand up pouches, zip lock closures/Sachets/Labels Pouch & Sachets Materials: MOPP / VMPET / LLDPP Labels: Self adhesive semi gloss

SPECIFICATIONS / TECHNICAL PROPERTIES:
Pouch: 170mm x 120mm x 45mm Sachet: 80mm x 130mm Label: 210mm 42mm Pouch/Sachets Print: 5 colour + Spot UV + Matt Varnish Labels: 1 Colour + Matt Varnish

TAGS:
Packaging Design, Supplement Packaging Design, Pouch Design, Branding Design,

RESEARCH ABSTRACT:
The supplement category is very saturated and competitive, so the design aims to disrupt with its bold icon design focus. The gender symbols are universally understood, providing instant recognition and differentiation. The outer packs are generic and the flavour variants are manually stickered, to assist with this low volume startup business model.

CHALLENGE:
The challenge was to find a creative way to allow 12 flavour variants be visually communicated, while keeping the print run as generic as possible. The solution was to print only 2 generic pouches that could be varied with flavour stickers. This made for a viable economic solution for the start up business.

ADDED DATE:
2021-10-12 04:06:13

TEAM MEMBERS (1) :
Angela Spindler: Creative Director/Designer

IMAGE CREDITS:
Angela Spindler, 2021.

Visit the following page to learn more: https://www.wearedepot.com.au/portfolio
CLIENT/STUDIO/BRAND DETAILS
NAME:
Depot Creative

PROFILE:
Packaging design that builds brands. We’re specialists in our field, choosing to stick with what we do best without getting stuck in our ways. We focus on food, drinks, fragrance, beauty and wellness and lifestyle because a lifetime of being immersed in these categories is where our experience comes into its own. We team up with visionary clients because they value the difference we bring to the mix. We always challenge and seek out the difference to ensure our designs remain in the mind and heart of consumers. We’re Depot, the packaging thinkers, creators and innovators.

NOMINATION DETAILS

Pickypods Packaging For Supplements by Angela Spindler is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Pickypods Packaging For Supplements by Angela Spindler is Winner in Packaging Design Category, 2021 - 2022.



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