BeeHacchee Tarts Packaging by Shingo Furusho

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DESIGN DETAILS
DESIGN NAME:
BeeHacchee

PRIMARY FUNCTION:
Tarts Packaging

INSPIRATION:
Since this is a casual product, I designed and packaged it in kraft paper, which is used for cardboard. Since the concept of the product is honey, I designed it in a hexagonal shape to resemble a beehive, with a yellow border for impact.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Package design for Honey Cheese Tart. Yellow printing was applied to kraft paper, which is generally considered difficult to color. Since the concept of the cheese tart is honey, we designed a hexagonal cardboard box that represents a beehive.

OPERATION / FLOW / INTERACTION:
This package is made of a single piece of cardboard.

PROJECT DURATION AND LOCATION:
A project commissioned and produced by Kiyomasa Seika Co. in 2021.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The main features and difficulties of this package were the hexagonal design and the yellow coloration on kraft paper. The hexagonal shape worked well because I was able to use pizza boxes as a reference, but for the color, printing companies generally dislike yellow color on kraft paper because the color sinks into the paper. However, we were able to find a printing company with a high level of technology, and this design was realized.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Cardboard package / Width 224mm x Depth 195mm x Height 44mm

TAGS:
Package, cardboard, kraft paper, hexagon, sweets, cake

RESEARCH ABSTRACT:
In order to get the target audience to purchase the product from among the countless sweets available, it had to meet the requirements of being impactful, casual, and photogenic. So we paid attention to the shape, color scheme and design of the package, and it became more widely known.

CHALLENGE:
In general, printing companies do not like to manufacture difficult This time, "yellow printing on cardboard" also tends to be avoided because the color often sinks and does not come out as desired. However, with the cooperation of our highly skilled paper container manufacturing partner, we were able to complete the package just as we had imagined.

ADDED DATE:
2021-09-30 15:58:16

TEAM MEMBERS (1) :
Paper container manufacturing:KURAOKA PACKAGING SERVICE

IMAGE CREDITS:
Image #1: Photographer Katsuhiro Hirata, Variations, 2021.
Image #2: Photographer Hidenori Kino, Variations, 2021.
Image #3: Photographer Katsuhiro Hirata, Variations, 2021.
Image #4: Photographer Katsuhiro Hirata, Variations, 2021.
Image #5: Photographer Hidenori Kino, Variations, 2021.

PATENTS/COPYRIGHTS:
Copyrights belong to Shingo Furusho.

Visit the following page to learn more: https://preodesign.com/
CLIENT/STUDIO/BRAND DETAILS
NAME:
Kiyomasa Seika Co.

PROFILE:
Kiyomasa Seika Co., Ltd. is a Japanese confectionery manufacturer with 40 employees and was founded in 1982. Headquartered in Kumamoto Prefecture, Kyushu, the company manufactures cheesecakes using local ingredients and souvenir confections for tourists at its own factory.

NOMINATION DETAILS

Beehacchee Tarts Packaging by Shingo Furusho is a Nominee in Packaging Design Category.

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AWARD DETAILS

Beehacchee Tarts Packaging by Shingo Furusho is Winner in Packaging Design Category, 2021 - 2022.



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