Unique Me Grapes by Agilis Design Graphic Design

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DESIGN DETAILS
DESIGN NAME:
Unique Me

PRIMARY FUNCTION:
Grapes

INSPIRATION:
We can not find two same people in the world, the looks, thoughts, characters, gestures, making them different from each other. For showcasing the uniqueness and specialness, we came up with an idea to think of the grapes as people through the use of hand-drawn emoji-like illustrations.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
We built up an emotional connection with the customer through the use of the hand-drawn emoji-like grape illustrations, fresh color palettes, and pure layout.

OPERATION / FLOW / INTERACTION:
We can not find two same people in the world, the looks, thoughts, characters, gestures, making them different from each other. For showcasing the uniqueness and specialness of this kind of grapes and built up an emotional connection with customers, we came up with an idea to think of the fruit as people through the use of hand-drawn emoji-like illustrations.

PROJECT DURATION AND LOCATION:
The project started in April 2020 and finished in May 2010 in Shenzhen, China, and was on sale in the Chinese market in Jun 2010.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Paper Carton

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
Grapes, Fruit, Design, Creative, Packaging, Illustration, China, Shenzhen

RESEARCH ABSTRACT:
-

CHALLENGE:
Though the fresh fruit market is highly competitive in China, is full of packaging with some plain photos and illustrations picturing the fruit or farm landscape. So we need to think of a way to stand out from these.

ADDED DATE:
2021-09-30 05:40:29

TEAM MEMBERS (4) :
Designer: Yanxing Lai, Designer: Shixian Qiu, 3D Rendering: Kai Chen and Creative Director: VJ Pan

IMAGE CREDITS:
Photo Credit: Guibin Ji

CLIENT/STUDIO/BRAND DETAILS
NAME:
-

PROFILE:
-

NOMINATION DETAILS

Unique Me Grapes by Agilis Design Graphic Design is a Nominee in Packaging Design Category.

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AWARD DETAILS

Unique Me Grapes by Agilis Design Graphic Design is Winner in Packaging Design Category, 2021 - 2022.



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