Benjamin Moore Experience Center by Ni Dongbo

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DESIGN DETAILS
DESIGN NAME:
Benjamin Moore

PRIMARY FUNCTION:
Experience Center

INSPIRATION:
American paint brand Benjamin Moore commissioned NDB DESIGN STUDIO to conceive a showroom and experiential space in Jinhua, China, hoping to convey its brand values and image. The designers doubted why paint could only be attached to walls but not for making props? This became the starting point of the design. The design team hoped to shake off the conventional practice and process, and to fully showcase the excellent performance of the brand's paint products.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The designer adopted an experimental approach to conceive the space by capturing random occurrences and sudden flash of ideas. The design was taken as a process of experiment and discovery. The design broke the conventional display modes of showrooms, but tried to combine products and art in an experimental way and reshape the overall spatial scenes for experience, purchasing and communication, thereby turning the 100sqm space into a place with attitudes and full of "impromptu"; surprises.

OPERATION / FLOW / INTERACTION:
Located in Jinhua, Zhejiang Province, China, the client Benjamin Moore commissioned NDB DESIGN STUDIO to conceive a showroom and experiential space. The design team broke the conventional display modes of showrooms, but tried to combine products and art in an experimental way and reshape the overall spatial scenes for experience, purchasing and communication, thereby turning the 100sqm space into a place with attitudes and full of "impromptu"; surprises.

PROJECT DURATION AND LOCATION:
Start time: February 2021 Completion time: May 2021 Location: 2#103 Eco-Creative Valley, Wucheng District, Jinhua City, Zhejiang

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
The light bulb that provided lighting for painting process on the site, the masking tape tore off from the painted ceramic tiles, and the structural parts cut from the curved wall for length control, harmonize with each other in this space. Common materials such as wood, stone, leather, steel tube and acrylic are presented in a touchable manner in combination with paint. Their semi-processed state shows the dramatic fusion and contrast of material textures and paint colors.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Category: Showroom Area: 100 square meters

TAGS:
Paint, Experimental way, Impromptu, Infinite possibilities for use, Diversified experience

RESEARCH ABSTRACT:
Though the paint showroom is small, it showcases the application of paint and its impact on life. When entrusted with the project, we felt excited, not because of the influence of brand Benjamin Moore, but about how to present paint in an interesting way, so as to change people's perception of paint. This space is shaped by both design and life. The overall design shakes off presets, but instead adopts an experimental approach to embrace uncertainties and return to the simplicity of life.

CHALLENGE:
Uncertainty posed the greatest challenge to the design. As we combined distinct materials and paint, we had no idea if each combination would achieve an excellent result. The design needs not only to be practical in application, but also to create a certain aesthetic relationship. When we looked for props, we were not limited to a particular form, did not predict the final result, and did not know whether they fit into the aesthetic concept either.

ADDED DATE:
2021-09-29 09:25:00

TEAM MEMBERS (2) :
Chief Designer: Ni Dongbo and Design Team: Wu Yi, Shen Chenwei

IMAGE CREDITS:
yuuuunstudio

Visit the following page to learn more: http://reurl.cc/jkGkX1
CLIENT/STUDIO/BRAND DETAILS
NAME:
NDB Design Studio

PROFILE:
Ni Dongbo, the founder and design director of NDB Design Studio, works to explore the possibilities between people, people and space from an independent perspective. With continuous design practices over the years, he has gained increasing recognition in the design field. He won IAI DESIGN AWARD and GPDP AWARD in 2018, and was invited as an ambassador of GPDP AWARD 2019. NDB Design Studio, established in 2019, specializes in interior design with post-90s designers as its main force. The studio insists on originality for each project, and pursues creative design ideas. Business scope mainly includes architecture, interior, VI and furnishings design solutions. NDB Design Studio is a young professional team that excels at capturing the needs of clients and capitalizing on professional expertise and common sense to approach design. Each time when tasked with a new project, the team conducts thorough analysis to identify the client's demands as well as challenges and pain points, striving to work out professional holistic design solutions. The studio commits to improving the working and living environment for users, and always supports the employees to make breakthroughs and realize self-worth as a designer.

NOMINATION DETAILS

Benjamin Moore Experience Center by Ni Dongbo is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Benjamin Moore Experience Center by Ni Dongbo is Winner in Interior Space and Exhibition Design Category, 2021 - 2022.



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