Science is O2 School Textbooks by Jaehun Kim

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DESIGN DETAILS
DESIGN NAME:
Science is O2

PRIMARY FUNCTION:
School Textbooks

INSPIRATION:
QR codes are currently the most common digital application and are used actively in various fields. They allow for quick authentication and access to information. Consumers can easily and quickly access textbook information through the QR code implemented as part of the cover design. Promotional videos linked to the QR codes likewise convey the traits and uses of the textbooks to consumers.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
O2 is a science textbook that has used its established brand identity to imprint a confident and consistent brand image on its consumers. With rising need for no-contact education, O2 has digitized their brand identity, beginning with an easily scannable QR code on the cover. The code is designed as a key, opening useful textbook promotions and information. In this way, digitalization leads a constant effort to change brand identity to surpass the limits presented by books.

OPERATION / FLOW / INTERACTION:
Consumers can access textbook information and promotions and experience engaging science videos simply by scanning the QR code on the cover. In addition to the cover, QR codes can be scanned for each main element in the textbook to access video experiment data or additional questions. Through diverse video material and information, students can learn and experience science more easily than with just traditional textbooks.

PROJECT DURATION AND LOCATION:
Launched in Korea in September 2021

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
O2’s brand identity of bringing to life the joy of science is embedded in the design, the matte coating of the background and epoxy of the main motif and graphics providing a vivid, semi-3D effect. For the elementary textbooks, curiosity and fun are engaged through glossy finishes that interest students in science learning from first sight. In addition, the corners were rounded for safer learning.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Elementary school textbook 220 x 300 Middle school, high school, advanced textbooks 210 x 297. Textbooks are classified by grade and semester and undergo reorganization each year to maintain brand identity. Elementary textbooks contain 8 volumes for each grade and semester, middle school textbooks include 6 volumes, and high school has 1 integrated volume and 4 in-depth volumes.

TAGS:
workbook, science, O2, QR Code

RESEARCH ABSTRACT:
COVID-19 has rapidly changed the education, leading to an increase in remote classrooms and demand for digital content. As such, O2 has redeveloped its brand image to adapt with the digital environment. Research conducted among 1,000 digital resource consumers revealed that they most require “textbook information and various learning materials.” To surpass traditional limitations, O2 has strengthened its brand image so that consumers can better access books and also videos and digital materials.

CHALLENGE:
Deep thought was applied to how to adapt a brand identity limited to paper textbooks to one exemplifying “digital.” Concerns centered on the use and experience of needing to access digital materials and textbook information only through CDs or homepages. By combining key-shaped QR codes with O2’s signature form, consumers can intuitively recognize the curious combination of brand and digital.

ADDED DATE:
2021-09-29 04:35:11

TEAM MEMBERS (5) :
Creative Director : PARK, KWANGSU, Designer : MYUNG, SUJIN , Designer : LIM, SEHEE, Designer : CHOI, LIBIN and Designer : KIM, MINJOO

IMAGE CREDITS:
Visang Creative Design Lab, 20121

Visit the following page to learn more: http://book.visang.com/
CLIENT/STUDIO/BRAND DETAILS
NAME:
VISANG

PROFILE:
In order to enable the children to lead diverse learning activities by themselves, VISANG has been endeavoring to make the perfect study materials. As a result, VISANG workbooks recorded the sales of over 100 million copies until now. By doing so, VISANG workbooks have become located as a perfect partner ideal for self-learning. In order to enable everyone who desires to learn without settling for textbooks, VISANG offer equal opportunity for our education without any conditions. It's fame continued by introducing the masterpiece textbooks, which contain the Ministry of Education's vision and the values of VISANG based on the know-how of VISANG only. Publishing the national textbooks for elementary schools starting 2016 using top editorial manpower and the latest printing facility, it has been receiving recognition for its capabilities regarding textbooks, its development of the teaching materials, the editing, and its publications despite its short history.

NOMINATION DETAILS

Science Is O2 School Textbooks by Jaehun Kim is a Nominee in Education, Teaching Aid and Training Content Design Category.

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AWARD DETAILS

Science Is O2 School Textbooks by Jaehun Kim is Winner in Education, Teaching Aid and Training Content Design Category, 2021 - 2022.



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