Gregory Donut Packaging by Stora Enso China Packaging

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DESIGN DETAILS
DESIGN NAME:
Gregory Donut

PRIMARY FUNCTION:
Packaging

INSPIRATION:
Design elements derived from Gregory captain experience. Navy blue, spary white coordinate Donuts and wheat illustration, against wheat brown, bring healthy and poetic sailor culture to the everyone. Rotational forming motion seem to be operating rudder, sail towards the distant horizon with ideal.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Gregory donuts tenets are pays attention to all small details and bring healthy life to the modern people. Healthy low sugar, whole wheat bread base go with handmade elaboration, make everyone can enjoy healthy and exquisitely food conveniently. All the objectives about the graphic design, convenient structure design and 100% paper-base packaging materials recipe are to echo the brand idea.

OPERATION / FLOW / INTERACTION:
All the manufacturing processes are full automated and transported to bakery in flat format. The packer can rotate the inner part 90 degree to forming and finish the packing process rapidly and conveniently. Each box can contain 6 pieces of donuts. Depends on different buying demand, there are two different size of sleeve handles to choose from, which can meet 6 pcs or 12 pcs packaging form.

PROJECT DURATION AND LOCATION:
The project started in January 2021 and launched in March 2021 in Dongguan, Guangdong Prov, China.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
All visible paper are food contact grade materials. Sleeve are made by FBB paper with high tenacity, to meet the strength requirement, coated with water base high abrasion matt varnish to achieve the function of ink protection. Printed by food grade soy ink. Patent 90 degree rotational structure design achieved rapidly packing and flat delivery format.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Outer box size: 200mm L x 154mm W x 85mm H Forming size (6 in 1): 201mm L x 155mm W x 86mm H(without handle) Forming size (12 in 1): 201mm L x 155mm W x 172mm H(without handle) Well-suited Retail take-away Packaging

TAGS:
Donuts packaging, Sustainable packaging, Convenient packaging, Take-away food, Sailor culture

RESEARCH ABSTRACT:
In 1947, a captain by the name of Hanson Gregory drove his boat in a voyage. Because of the violently shake cause by the wave and wind, he found that he can not eat his bread when driving. To overcome this situation, he had an inspiration to cut a hole in the middle of his buns and string them in the banner beside the helm. That is where donuts comes from. This design can completely reflect the brand tenet: detail oriented, healthy life and poetic sailor culture.

CHALLENGE:
Regarding the brand communication requirements, the biggest challenge is how to bring the healthy brand idea to buyers directly with a minimalist graphic design. Regarding the structure and material recipe, the biggest challenge are to achieve the rapid packing process with good cost control and food grade requirements.

ADDED DATE:
2021-09-27 08:40:52

TEAM MEMBERS (6) :
Innovation and Design Director: Dick To, Senior Design Manager: Jinglun Cui, Structure Manager: Qinwu Zhao, Graphic Manager: Hong Zheng, Graphic Designer: Yueying Chen and Structure Designer: Zhiping Li

IMAGE CREDITS:
Stora Enso China Packaging, 2021.

PATENTS/COPYRIGHTS:
Structure utility model patent copyright belongs to Stora Enso China Packaging

CLIENT/STUDIO/BRAND DETAILS
NAME:
Stora Enso China Packaging

PROFILE:
Stora Enso is a leading global provider of renewable solutions in packaging, biomaterials, wooden construction and paper; the products provided by six divisions: Packaging Materials, Packaging Solutions, Biomaterials, Wood Products, Forest and Paper. Stora Enso China Packaging has multi production sites in Hebei, Guangdong, Zhejiang and Jiangsu Province, China. Our Innovation and Design Centers which are distributed in Beijing, Jiashan, Dongguan, Shanghai, Santa Clara(California) are offering one-stop packaging solutions to world-renowned customers with value-added service in design.

NOMINATION DETAILS

Gregory Donut Packaging by Stora Enso China Packaging is a Nominee in Packaging Design Category.

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AWARD DETAILS

Gregory Donut Packaging by Stora Enso China Packaging is Winner in Packaging Design Category, 2021 - 2022.



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