Fenjiu National Gifts Liquor Packaging by Tiger Pan |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Fenjiu National Gifts PRIMARY FUNCTION: Liquor Packaging INSPIRATION: Inspired by one of China's four most iconic inventions, "movable type printing" as a design element, it draws on the Chinese philosopher Confucius' philosophy of "It's a pleasure to have friends from afar" more than 2,500 years ago. The refined "Le" character engraved on the bottle body is courtesy of Chinese diplomatic etiquette; combining abstract design language and adhering to the core idea of the One Belt One Road, the ceramic bottle body is made of square convex shapes. UNIQUE PROPERTIES / PROJECT DESCRIPTION: "Fenjiu-Nationa OPERATION / FLOW / INTERACTION: How to improve packaging quality and user experience with no extra expense on transportation and production? elaborate iris patterns and simplest stripes comes together to tell the brands' story and provide a quality consumption. PROJECT DURATION AND LOCATION: The project was done within 3 months. The design is finished in Shenzhen, production in Fenyang City, Shanxii Province. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Combining abstract design language and adhering to the core idea of the One Belt One Road, the ceramic bottle body is made of square convex shapes. The flowing gold line connects the two countries and builds friendship. SPECIFICATIONS / TECHNICAL PROPERTIES: Width78.6mm x Depth78.6mm x Height286.7mm TAGS: Gift liquor, Chinese Baijiu, Fenjiu-National Gifts, Social attributes, Tiger Pan RESEARCH ABSTRACT: How to create a cultural business card with more national significance and display the traditional Chinese culture in front of the world is a special issue that this product packaging needs to solve. CHALLENGE: The flowing gold line connects the two countries and builds friendship. Establish a community of shared future for mankind and present a more diverse Chinese culture with the fewest elements. ADDED DATE: 2021-09-27 03:36:20 TEAM MEMBERS (6) : Creative Director: TigerPan, Graphic Design: Longfei Xiao, Graphic Design: Shuanglong Wang, Image Editing: Juanjuan Wu, Image Editing: Chao Ma and Technical Direction: Zhangkun Xie IMAGE CREDITS: Image #No 1: Photographer Juanjuan Wu Image #No 2: Photographer Juanjuan Wu Image #No 3: Photographer Juanjuan Wu Image #No 4: Photographer Juanjuan Wu Image #No 5: Photographer Juanjuan Wu |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Shanxi Xinghuacun Fenjiu Holding Co., Ltd. PROFILE: Fen Wine comes from a small village named Xinghua (which means apricot flower) in Shanxi, China. Since more than 3000 years ago, people have been brewing fine wines at fair prices in this wealthy village. Whenever the rainy season hits, rainwater falls from the Ancient Pavilion roof tiles in an artistic fashion. |
| AWARD DETAILS | |
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Fenjiu National Gifts Liquor Packaging by Tiger Pan is Winner in Packaging Design Category, 2021 - 2022.· Press Members: Login or Register to request an exclusive interview with Tiger Pan. · Click here to register inorder to view the profile and other works by Tiger Pan. |
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