C Cell Vitality Mineral Water Packaging by Tiger Pan |
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| DESIGN DETAILS | |||||
| DESIGN NAME: C Cell Vitality PRIMARY FUNCTION: Mineral Water Packaging INSPIRATION: Inspired by the turbulent fairyland picture scroll of Changbai Mountain, the Tianchi is covered with white snow, and the red leaves are dancing in the mountains. There are four seasons in the year and different weather in every ten miles. This is the "Shenxian Mountain" in "Shan Hai Jing", and it is also one of the world's three major golden water sources. The natural texture is summarized into an orderly three-dimensional composition relationship between convex and concave. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The unique attribute is that the packaging fully embodies the nature and original ecology of C cell vitality mineral water. Following the mountain trails in the forest, stepping on the quiet path among the pine forests, as if hearing the nature greet us, this is the base camp of Tianlishi C cell vitality water; located in the national nature reserve of Changbai Mountain, with perfect vegetation and unique style, it is a good encounter between nature and us. OPERATION / FLOW / INTERACTION: We chose discreetly the materials, printing techniques, production crafts, all accessible, to bring the product to market as fast as possible. Therefore, the product will be taking advantage of its youthful and eye-catching look in the market for longer time. PROJECT DURATION AND LOCATION: The project lasts 2 month, designed in Shenzhen and produced in Shenzhen, Guangdong. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: A particularly soft touch increases the friction and improves the stability of the hand-holding. The stability of the structure allows us to use thinner PET materials, saving costs and reducing the use of plastic materials. SPECIFICATIONS / TECHNICAL PROPERTIES: Outer packaging: Width63.3mm x Depth63.3mm x Height207mm TAGS: C cell vitality, Mineral water, Super symbol, Rebrand, loop, environmental protection, Tiger Pan RESEARCH ABSTRACT: There are four seasons in the year and different weather in every ten miles. This is the "Shenxian Mountain" in "Shan Hai Jing", and it is also one of the world's three major golden water sources. The natural texture is summarized into an orderly three-dimensional composition relationship between convex and concave, which is presented on the bottle body. A particularly soft touch increases the friction and improves the stability of the hand-holding. CHALLENGE: How to attract consumers' attention in such a competitive market? We choose to use the wonderful blue of Changbai Mountain Tianchi, and the overall color is used to express the pure and natural encounter of the product. ADDED DATE: 2021-09-27 03:30:08 TEAM MEMBERS (6) : Creative Director: Tiger Pan, Graphic Design: Xuedan Xia, Graphic Design: Zhiyi Jiang, Image Editing: Kelin Tan, Image Editing: Sijia Liu and Technical Direction: Zhangkun Xie IMAGE CREDITS: Image #No 1: Photographer Kelin Tan Image #No 2: Photographer Kelin Tan Image #No 3: Photographer Kelin Tan Image #No 4: Photographer Kelin Tan Image #No 5: Photographer Kelin Tan |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Shenzhen Tasly Industrial Co., Ltd. PROFILE: Following the mountain trails in the forest, stepping on the quiet path among the pine forests, as if hearing the nature greet us, this is the base camp of Tianlishi C cell vitality water; located in the national nature reserve of Changbai Mountain, with perfect vegetation and unique style, it is a good encounter between nature and us. The stories and legends here are also very beautiful. |
| AWARD DETAILS | |
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C Cell Vitality Mineral Water Packaging by Tiger Pan is Winner in Packaging Design Category, 2021 - 2022.· Press Members: Login or Register to request an exclusive interview with Tiger Pan. · Click here to register inorder to view the profile and other works by Tiger Pan. |
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