Sunboy Gift Box Sunflower Seeds Packaging by Tiger Pan |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Sunboy Gift Box PRIMARY FUNCTION: Sunflower Seeds Packaging INSPIRATION: Sunboy is a well-known Chinese snack brand that focuses on Sunflower seed food. We give the "Sunboy" brand a personalized spirit, and make the "Sunboy" relaxed, happy, affectionate, and righteous; the functional application of the gift box is innovative, and the overall design is simple to assemble and separate, saving time and effort. By buckling each other, one-layer, two-layer or three-layer modular assembly can be formed. The product has a large exposed area and saves material costs. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The unique attribute is to redefine the opening structure of the outer packaging of sunflower seeds. Starting from the brand name, a vivid, interesting, and well-known logo is created. The packaging picture uses a paper-cut style to depict the "Sunboy" running happily in the sunflower field. The scene shows the natural health, warmth, and high quality of brand products, and the shaping of character IP enhances the brand's intangible assets. OPERATION / FLOW / INTERACTION: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away. PROJECT DURATION AND LOCATION: The project lasts 2 month, designed in Shenzhen and produced in Bayannaoer, Neimenggu. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The material of each cylinder box mainly uses an iron that can be reused. The gift box is made of corrugated paper which strengthens the structure and makes it easier to be recycled. SPECIFICATIONS / TECHNICAL PROPERTIES: Iron box: Width165mm x Depth165mm x Height66mm Gift box: Width159mm x Depth451mm x Height200mm TAGS: Seed packaging, snack food, Gift box, Personalized, Relaxed, Tiger Pan RESEARCH ABSTRACT: We give the "Sunboy" brand a personalized spirit, and make the " Sunboy " relaxed, happy, affectionate and righteous; the functional application of the gift box is innovative, and the overall design is simple to assemble and separate, saving time and effort. Starting from the brand name, a vivid, interesting and well-known logo is created. The packaging picture uses a paper-cut style to depict the "Sunboy" running happily in the sunflower field. CHALLENGE: To make a profound impression in consumers' mind, a brand's implication and its product's selling points must echo with on another when displayed on package. By buckling each other, one-layer, two-layer or three-layer modular assembly can be formed. The product has a large exposed area and saves material costs. ADDED DATE: 2021-09-27 03:10:13 TEAM MEMBERS (7) : Creative Director: Tiger Pan, Graphic Design: Qian Chi, Graphic Design: Jingwen Xiang, Illustration: Ping Yi, Image Editing: Yuling Zhu, Technical Direction: Zhangkun Xie and Project Manager: Lei Peng IMAGE CREDITS: Image #No 1: Photographer Yuling Zhu Image #No 2: Photographer Yuling Zhu Image #No 3: Photographer Yuling Zhu Image #No 4: Photographer Yuling Zhu Image #No 5: Photographer Yuling Zhu |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Bayannaoer Sanpangdan Food Co., Ltd PROFILE: "Sunboy" brand a personalized spirit, and make the brand relaxed, happy, affectionate and righteous. |
| AWARD DETAILS | |
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Sunboy Gift Box Sunflower Seeds Packaging by Tiger Pan is Winner in Packaging Design Category, 2021 - 2022.· Press Members: Login or Register to request an exclusive interview with Tiger Pan. · Click here to register inorder to view the profile and other works by Tiger Pan. |
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