A Touch A World Away Liquid Soap by Tiger Pan |
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| DESIGN DETAILS | |||||
| DESIGN NAME: A Touch A World Away PRIMARY FUNCTION: Liquid Soap INSPIRATION: A Touch A World Away Our inspiration comes from the intriguing glass carving on the windows of Moller Villa, a fascinating fusion of Eastern and Western architectural style. A mixed decorative styled pattern runs through the entire body, including the bottle pump and bottle sticker. Through combining different materials, it reflects a hazy and ambiguous tone, exactly the result we want to achieve - the bustling and fragmented memory of Shanghai. UNIQUE PROPERTIES / PROJECT DESCRIPTION: As one of the few "premium" toiletries, it is deeply intertwined with most Chinese people's lives. After nearly a hundred years of changes in several generations, Shanghai Medical Soap has become part of the most delicate and pretentious lifestyle in Shanghai. Thus, we aim to discover a way to guide younger consumers to relate with the product. OPERATION / FLOW / INTERACTION: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away. PROJECT DURATION AND LOCATION: The project lasts 2 month, designed in Shenzhen and produced in Shanghai. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: A mixed decorative styled pattern runs through the entire body, including the bottle pump and bottle sticker. Through combining different materials, it reflects a hazy and ambiguous tone, exactly the result we want to achieve, the bustling and fragmented memory of Shanghai. Nonetheless, it also derives the product's anti-slip function once held in hand. SPECIFICATIONS / TECHNICAL PROPERTIES: Width 70mm x Depth 235mm x Height 235mm TAGS: Liquid Soap, Health,Beauty, Moller Villa, Shanghai memory, Tiger Pan RESEARCH ABSTRACT: After nearly a hundred years of changes in several generations, Shanghai Medical Soap has become part of the most delicate and pretentious lifestyle in Shanghai. Thus, we aim to discover a way to guide younger consumers to relate with the product. CHALLENGE: Through combining different materials, it reflects a hazy and ambiguous tone, exactly the result we want to achieve, the bustling and fragmented memory of Shanghai. Nonetheless, it also derives the product's anti-slip function once held in hand. ADDED DATE: 2021-09-26 07:48:38 TEAM MEMBERS (7) : Creative Director: Tiger Pan, Graphic Design: Qian Chi, Graphic Design: Meitao Ye, Image Editing: Juanjuan Wu, Image Editing: Yuling Zhu, Technical Direction: Zhangkun Xie and Project Manager: Krystal You IMAGE CREDITS: Image #1: Graphic Designer Tiger Pan, Shanghai Yaozao, 2021. Image #2: Graphic Designer Tiger Pan, Shanghai Yaozao, 2021. Image #3: Graphic Designer Tiger Pan, Shanghai Yaozao, 2021. Image #4: Graphic Designer Tiger Pan, Shanghai Yaozao, 2021. Image #5: Graphic Designer Tiger Pan, Shanghai Yaozao, 2021. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Shanghaizhizao Co., Ltd. PROFILE: When materials were extremely scarce around the beginning of the last century, "Shanghai Medical Soap" gave birth to China's first specialty soap. As one of the few "premium" toiletries, it is deeply intertwined with most Chinese people’s lives. |
| AWARD DETAILS | |
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A Touch a World Away Liquid Soap by Tiger Pan is Winner in Packaging Design Category, 2021 - 2022.· Press Members: Login or Register to request an exclusive interview with Tiger Pan. · Click here to register inorder to view the profile and other works by Tiger Pan. |
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