Toji Candle Boxes by Xiaoman Fu

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DESIGN DETAILS
DESIGN NAME:
Toji

PRIMARY FUNCTION:
Candle Boxes

INSPIRATION:
Toji was inspired by the Карачун Day of the Magyar people. This day has the shortest day time and the longest shadow time. The ancient Turkic people would gather together and light a huge bonfire to celebrate the end of the long cold night, and also through flames. The warmth overcomes the long cold night. Therefore, the sundial is used as the brand logo. The design theme of the packing boxes is humanity. The four stories represent courage, trust, eternity and love.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This unique box was developed for the candles. In order to connect the outside of the box with the illustration inside better, arc cutting was made on the front to increase the visible area inside. The visible part is equivalent to the preview part, presenting the story to the viewer in a more hierarchical way. The frosting process was used to make the box, to make it more quality. According to different stories, the main colors are low saturation blue, pink, yellow and orange-brown, which achieve a higher effect in hand feeling and vision.

OPERATION / FLOW / INTERACTION:
The Toji candle boxes are opened on the top, and the candle itself is nicely place in the bottom part of the box. Each illustration was customized by the stories from the Toji series. The products become "live" and unique products due to the stories came with them. consumers can read the letters and watch illustrations to get to know the story behind each flavor.

PROJECT DURATION AND LOCATION:
The project started in June 2021 and finished in September 2021 in Xiamen.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The box is made by 1000g cardboard with raising process on top and gold stamping in the interior illustration

SPECIFICATIONS / TECHNICAL PROPERTIES:
Width 100mm x Depth 100mm x Height 120mm

TAGS:
Candle,Package,Label,Box,Brand Identity

RESEARCH ABSTRACT:
The project was began with the idea to develop a series of boxes for candles that are special, unique and different from what consumers can get in the current market. A mixed research was used during the project, the team went to several malls' candle sections to observe consumers' taste of purchases. Online researches was processed during the beginning of the project, the result showed that consumers would prefer to purchase candles from famous brands rather than cheap products when the packagings are familiar. According to the research, a large number of candles’ packaging are familiar, some products only have normal boxes and logos on them. The team wanted to become a game changer to break the packaging balance in the market, the boxes of Toji was self-developed by the members in the team. After the researched was made on the boxes in the market, the Toji boxes went though designing, modeling and sampling and finally became what it looks like in the final.

CHALLENGE:
The hardest part of the project was modeling the boxes, because there wasn't a familiar model of box in the market, the team need to make the blueprint of the box and keep modeling and fixing until the boxes can be produce by the factory.

ADDED DATE:
2021-09-25 09:48:35

TEAM MEMBERS (2) :
Creative Director: Xiaoman Fu and Illustrator: Cyan Hong

IMAGE CREDITS:
Image credit: Moon Away Studio / Petrel

Visit the following page to learn more: https://3dollarstudio.com/tojiscentedcandle
CLIENT/STUDIO/BRAND DETAILS
NAME:
3Dollar Design Studio

PROFILE:
We want to build a unique and suitable brand image as an indispensable part of the business. We think that designers are the people who help enterprises realize their ideas, and embody the abstract corporate culture and brand concept in the form of vision for enterprises, so as to present them to the public. The real design should be able to give the design object value beyond itself, and the most appropriate design is the best design. Our service tenet is to understand products earnestly, communicate needs patiently, and complete works attentively. We are willing to create a unique brand image for enterprises and create added value for products.

NOMINATION DETAILS

Toji Candle Boxes by Xiaoman Fu is a Nominee in Packaging Design Category.

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AWARD DETAILS

Toji Candle Boxes by Xiaoman Fu is Winner in Packaging Design Category, 2021 - 2022.



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