After a Bird Fell Down Book by Shu Wei Chang

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DESIGN DETAILS
DESIGN NAME:
After a Bird Fell Down

PRIMARY FUNCTION:
Book

INSPIRATION:
It's a story about seeds germinating after a bird died and fell down onto the ground, and the end but also the beginning of life. Via increase and decrease of its volume, this book want to bring out the plot and core concept: "there are two sides to life.", and make readers realize that time passing are not simply about reduction and death. Increase and birth are also what time passing brings.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
By combining the structure of hole books and pop-up books, this picture book adopts "volume of book pages" into its narrative. While reading, readers would find out the hole bigger and the sprout taller page by page. With A6 size and thickness which is almost three centimeters, the book size is as big as the dead body of a bird. While readers turn each page and make the book thinner, they can feel that the body of a bird gradually disappears at the same time.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
-

PRODUCTION / REALIZATION TECHNOLOGY:
In terms of color, the whole book is purely white as possible. Wish such kind of emptiness could make readers relate to "time," something we cannot see but can feel. Besides, there is no words shown on book cover. Instead there is a debossed rectangular pit where a transparent sticker printed with a green feather is at. It looks like a photo frame sealing a feather, which symbolizes that this book seals the death of the bird in this story. Second, paper with sand-like texture is chosen for the cover. Hope readers can feel like touching the ground; that is, where this story happens. Third, the copyright page is decorated with blue sky and is the very beginning of this story as well. So, when readers open this book, they would not only read the sentence, "A bird fell down onto the ground," they can dive into this story from the bird's-eye view from the sky.

SPECIFICATIONS / TECHNICAL PROPERTIES:
105mm x 27mm x 150mm, 15pages, back taping, debossing and a transparent sticker on cover

TAGS:
graphic design, editorial, book design, picture book, hole book, pop-up book, artist's book

RESEARCH ABSTRACT:
-

CHALLENGE:
The most difficult part is how to actualize the binding. Before the final version, the design was revised three or four times. At the beginning, this book was envisioned to be the board book for babies. With the binding method which thick cardboard was pasted in pairs, it was planned that there would be a hole within this book. Yet, it would be almost impossible to make holes on each page aligned. In addition, if chosen paper is thicker than 1 mm, it couldn't be printed or even bound. After long discussions and several revisions, 0.5mm cardboards with spine taping is chosen. Such binding needs more glue than ordinary books to bind pages firmly. It jams pages as well. So, after the printer made several experiments to find out the most suitable way for flipping through, it became the book you see now.

ADDED DATE:
2021-09-24 12:49:57

TEAM MEMBERS (1) :


IMAGE CREDITS:
Shu Wei Chang, 2021.

Visit the following page to learn more: https://suweiiiiiiii.com/


CLIENT/STUDIO/BRAND DETAILS
NAME:
Shu-Wei Chang

PROFILE:
Shu-Wei Chang, also called SUWEI, a graphic designer based in Taipei, Taiwan. Work in picture books and artists’ books since 2019. Focus on exploring the possibilities of narrative in the structure of the book, and the time/space created by binding of books, materials of book, page turning…etc..



NOMINATION DETAILS

After a Bird Fell Down Book by Shu Wei Chang is a Nominee in Print and Published Media Design Category.

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AWARD DETAILS

After a Bird Fell Down Book by Shu Wei Chang is Winner in Print and Published Media Design Category, 2021 - 2022.



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