Kerloso Wine Packaging by Langcer Lee

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DESIGN DETAILS
DESIGN NAME:
Kerloso Wine

PRIMARY FUNCTION:
Packaging

INSPIRATION:
Keloso, a red wine brand from Chile, is derived from Spanish "the mystery of the magical colossus". Many amazing Moai stone statues stand on the distant Easter Island. These stone statues look strange and spread all over the island, and how they were built is still an unsolved mystery.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The red wine label created the scene that sailors saw when they boarded the land for the first time. They pulled away the grass and saw Moai, volcano, blooming red lily of the valley, smart Brown deer and vultures. The seal is decorated with the contents of the ancient documents found on Easter Island, which records the mystery and beauty here. The golden space left can let people express their feelings at the moment.

OPERATION / FLOW / INTERACTION:
The burn marks made by fire on the top of the wrapping paper represent the lost memory, as if hiding the mysterious stone statue and the erased civilization. After wrapping the bottle with paper, it is bound with straw rope, and decorated with pure natural bluestone with the same Moai raw materials, so as to further seal these long-standing memories and return everything to his original appearance.

PROJECT DURATION AND LOCATION:
The project started in Tianjin in July 2021, completed in Tianjin in August 2021, and exhibited in Tianjin in September 2021.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The paper wrapped around the bottle body is pure natural imitation rice paper. Different colors distinguish red wine of different grape types, which is retro and simple. The bottle body is wrapped with paper and bound with straw rope, and decorated with pure natural bluestone with the same Moai raw materials

SPECIFICATIONS / TECHNICAL PROPERTIES:
The height of the bottle after wrapping paper is about 35cm

TAGS:
Wine,packaging,Moai,Origina,paper

RESEARCH ABSTRACT:
The most mysterious thing in Easter Island is the Moai stone statue on the island. More than 1000 huge bust stone statues were found on the island, of which 600 were neatly arranged on the stone island by the sea. The stone statues vary in size, 6-23 meters high and weigh about 30-90 tons. They have strange images and serious faces. They seem thoughtful when facing the sea.

CHALLENGE:
The innovation lies in the burning mark of the wrapped paper and the pure natural bluestone consistent with Moai raw materials bound to the outside with straw rope. The burn marks of each bottle are unique and produced by real combustion. Pure natural bluestone is not easy to find in developing cities.

ADDED DATE:
2021-09-24 08:21:29

TEAM MEMBERS (8) :
Client:Warriors Wine, Creative Director:Langcer Lee, Designers:Yang Jie, Designers:Riso Guo, Designers:Limo Pan, Illustrator:Zhang Fan, Illustrator:Zhang JiaNi and Photographer:Jiang Tao

IMAGE CREDITS:
Image #No1 : Photographer Jiang Tao,Kerloso,2021.
Image #No2 : Photographer Jiang Tao,Kerloso,2021.
Image #No3 : Photographer Jiang Tao,Kerloso,2021.
Image #No4 : Photographer Jiang Tao,Kerloso,2021.
Image #No5 : Photographer Jiang Tao,Kerloso,2021.

PATENTS/COPYRIGHTS:
Copyrights belong to Langcer Lee, 2021.

CLIENT/STUDIO/BRAND DETAILS
NAME:
Litete Brand Design

PROFILE:
LITETE BRAND DESIGN was founded in Beijing in 2011 and officially established in 2016. Up to now, it has built brands for more than 100 companies and provided design services. The company is currently located in CBD area of Heping District, Tianjin, and its business scope is mainly focused on brand packaging, which is divided into enterprise LOGO, VI, packaging, website, picture album, propaganda materials and other fields; online and offline synchronous development, comprehensive service to customers, based on Tianjin,service projects throughout the country and overseas (Belize, Thailand, Russia, the Netherlands, Mexico, etc.). At the same time, LITETE BRAND DESIGN has close contacts and exchanges with well-known universities such as Tianjin University of Science and Technology , providing them with talents and resources.

NOMINATION DETAILS

Kerloso Wine Packaging by Langcer Lee is a Nominee in Packaging Design Category.

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AWARD DETAILS

Kerloso Wine Packaging by Langcer Lee is Winner in Packaging Design Category, 2021 - 2022.



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