RedDog Adult Pet Food Packaging by Shenzhen Hongrui Biological Technology Co., Ltd.

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DESIGN DETAILS
DESIGN NAME:
RedDog Adult Pet Food

PRIMARY FUNCTION:
Packaging

INSPIRATION:
Achieve a modern style and show the characteristics of new products. The inspiration of animals on the package comes from the corresponding pet category, which aims at improving the indication and recognition.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
It is a new formula pet food launched by the Brand. The core of package design is the Roman numeral 1 located in the visual center of the package, which represents a new content and a new start and implies the most advanced material. The simplified pictures indicate that it is suitable for cats or dogs. The sharp contrast of color tone effectively improves visual recognition.

OPERATION / FLOW / INTERACTION:
Interaction between pets and their owners is a common close relationship in modern society. The product goal is to attract consumers who pay attention to pet food quality. In this way, the package design that can intuitively show the product quality, has an extraordinary value.

PROJECT DURATION AND LOCATION:
The project was established on June 25, 2021, and the final form was determined on July 9, 2021.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The package is a PET octagonal sealed doypack with a sealing brace, so that the package can be opened repeatedly and kept sealed. The pet food is processed within four hours with fresh meat, and the freeze-drying spraying process is used, so as to provide excellent palatability.

SPECIFICATIONS / TECHNICAL PROPERTIES:
95*130*40mm 60*90*25mm

TAGS:
Food packaging, Image identification

RESEARCH ABSTRACT:
New generation and new standard is the core concept of RedDog new nutritional formula staple food. The new standard refers to new nutrition standard, new absorption standard and new taste standard. RedDog develops a new nutritional formula staple food and redefines the new standard of staple food for cats and dogs, and provides a high quality foundation for the healthy diet of cats and dogs.

CHALLENGE:
The challenge in the process of package design is how to enhance brand recognition and show high quality simultaneously. The product takes Roman number 1 as the core and designs an identification symbol with high recognition. In addition, the product has the typographic design in strict accordance with the package requirements of pet staple food.

ADDED DATE:
2021-09-23 08:22:17

TEAM MEMBERS (1) :


IMAGE CREDITS:
Shenzhen Hongrui Biological Technology Co., Ltd., 2021.

CLIENT/STUDIO/BRAND DETAILS
NAME:
Shenzhen Hongrui Biological Technology Co., Ltd.

PROFILE:
"New generation and new standard" is the core concept of RedDog's new nutritional formula staple food. The new standard refers to new nutrition standard, new absorption standard and new taste standard. RedDog develops a new nutritional formula staple food and redefines the new standard of staple food for cats and dogs, and provides a high-quality foundation for the healthy diet of cats and dogs.

NOMINATION DETAILS

Reddog Adult Pet Food Packaging by Shenzhen Hongrui Biological Technology Co., Ltd is a Nominee in Packaging Design Category.

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AWARD DETAILS

Reddog Adult Pet Food Packaging by Shenzhen Hongrui Biological Technology Co., Ltd is Winner in Packaging Design Category, 2021 - 2022.



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