Fly By Jing Packaging by Fly By Jing

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DESIGN DETAILS
DESIGN NAME:
Fly By Jing

PRIMARY FUNCTION:
Packaging

INSPIRATION:
The rebrand of FBJ was aligned with the "rebrand" of its founder, Jing. She founded Fly By Jing in 2018, inspired by the flavors of her hometown Chengdu and its popular ‘fly restaurants’ - soulful hole-in-the-wall eateries so good they attract diners like flies. Her journey in food has taken her from the streets of Chengdu to cities all over the world. Fly By Jing is the product of a journey of discovery and coming home to self.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Rooted in tradition but made for the way we eat today, Fly By Jing doesn’t conform to anyone else’s notions of value, taste, and tradition - and neither does the design. The packaging's boldness is incomparable to any other sauce on the market. Its elements, such as run-on sentences breaking down the brand, the unapologetic tone, and the striking color palette, all reflect Fly By Jing's values and purpose.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
-

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
W 6mm x D 6mm x H 8.5mm, glass jar

TAGS:
Food, condiment, sauce, packaging, spicy, chili crisp, Sichuan, Chinese

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2021-09-22 23:03:09

TEAM MEMBERS (3) :
Founder: Jing Gao, Head of Brand: Jazlyn Patricio-Archer and Designers: DayJob Agency

IMAGE CREDITS:
All images / Photographer / Maria Be


Visit the following page to learn more: http://flybyjing.com/
CLIENT/STUDIO/BRAND DETAILS
NAME:
Fly By Jing

PROFILE:
Fly By Jing is a modern, premium Chinese food company in the US. Rooted in tradition but made for the way we eat today, Fly By Jing doesn’t conform to anyone else’s notions of value, taste, and tradition. Jing founded Fly By Jing in 2018, inspired by the flavors of her hometown Chengdu and its popular ‘fly restaurants’ - soulful hole-in-the-wall eateries so good they attract diners like flies. Her journey in food has taken her from the streets of Chengdu to cities all over the world. Fly By Jing is the product of a journey of discovery and coming home to self.

NOMINATION DETAILS

Fly by Jing Packaging by Fly by Jing is a Nominee in Packaging Design Category.

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AWARD DETAILS

Fly by Jing Packaging by Fly by Jing is Winner in Packaging Design Category, 2021 - 2022.



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