Iguana Energy Drink Packaging by Linnikov Agency

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DESIGN DETAILS
DESIGN NAME:
Iguana

PRIMARY FUNCTION:
Energy Drink Packaging

INSPIRATION:
The very name of the product Iguana and the use of natural ingredients inspired the use of natural images, to show the jar that imitates the skin of the Iguana. The color of the skin changes depending on the taste. The original taste is - Green skin. Tropical flavor - orange/gold. Red Berries - Red Leather shows explosive scratches on this leather. They give a sense of the power and explosive effect that nature can give.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Iguana Energy composition is perfectly balanced. All components perfectly complement each other, creating the energetic effect. All ingredients used in the production of Iguana are natural, giving the taste of invigorating explosive energy and strength!

OPERATION / FLOW / INTERACTION:
Custom design will make the product stand out on the shelf.

PROJECT DURATION AND LOCATION:
The project started in March 2021 in Lviv and ended in October 2021 in Lviv.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Designs are printed on the aluminum and then crafted into a can

SPECIFICATIONS / TECHNICAL PROPERTIES:
Đ¾riginal Classic taste of invigorating energy tropical fruits Bright fruity taste with notes of citrus, designed to awaken your fire. red berries Perfect charge of berry energy

TAGS:
iguana, Energy drinks, can, Leather, scratches

RESEARCH ABSTRACT:
The customer came already with the name Iguana. Our agency had to develop the design of a power bank in three forms. Were offered several options, more simple and concise. And immediately the first option was conceived in the form of skin, the skin of an Iguana. this idea came up on its own. For even greater manifestation and identity, it was the power engineer who was asked to make scratches in the bank, which give a feeling of strength, energy. The font was proposed in the nature of scratches, so that the style would be solid. The contrast of the black-and-white font and bright colored skin makes the writing stand out well. several colors of skin were suggested on the jar depending on the type of flavor. There are three in total.

CHALLENGE:
It was necessary to model an iguana and pick up the skin.

ADDED DATE:
2021-09-01 10:49:10

TEAM MEMBERS (2) :
Art-Director and graphic designer: Lynnyk Dmytro and Designer 3D: Alexey Avduevsky

IMAGE CREDITS:
Linnikov Agency, 2021.

Visit the following page to learn more: https://linnikov.agency/en/portfolio/iguana/
CLIENT/STUDIO/BRAND DETAILS
NAME:
Iguana

PROFILE:
Energy drinks. The company produces non-alcoholic energy drinks. Line contain 3 different flavors. After a long 5-year pause, the company returns to the market with a new brand positioning and a new design, which was created by the Linnikov branding agency.

NOMINATION DETAILS

Iguana Energy Drink Packaging by Linnikov Agency is a Nominee in Packaging Design Category.

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AWARD DETAILS

Iguana Energy Drink Packaging by Linnikov Agency is Winner in Packaging Design Category, 2021 - 2022.



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