Firstar 37N Haiyun Sales Center by Song Hongyang and Li Xin

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DESIGN DETAILS
DESIGN NAME:
Firstar 37N Haiyun

PRIMARY FUNCTION:
Sales Center

INSPIRATION:
The case is located in Weihai, Shandong, a world leading livable city and the port of departure in the legend of Qinqiao Sunrise, where Qin Shi Huang, the First Emperor of the Qin Dynasty, dispatched 300 boys and girls overseas. Following this storyline, the designer employs fairyland stories from The Trip to Fairland and A Happy Excursion in space design and brings customers into the story to share the experience of the characters.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This case is the sales center of a vacation property project. Based on the product positioning, the designer analyzes the psychology of core customers and market demand and considers inciting consumption through space performance.

OPERATION / FLOW / INTERACTION:
In the main sand table area, the overall tone changes to light blue, and the dim lighting creates there a vast universe dotted with the sun, the moon and the stars. The sundial represents the center of the universe, and the fairyland that Qin Shi Huang was looking for lies right there. In styling, the concepts of "the round lies in the square" and "the rainwater pools in the courtyard from all four sides" are employed, and the spraying installation and frosted pressed glass create a vivid fairyland in a space of order and perspectives.

PROJECT DURATION AND LOCATION:
The project started in April 2020 in Shenzhen and finished in May 2021 in Weihai.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
In the lobby, the sight of "Kunpeng Galaxy" from A Happy Excursion is recreated, and the use of multichannel fusion technology and acrylic models revives the appearance of Kunpeng. A "Mirage" showing area is set up in the space so the visitors can immerse themselves in it to learn about the product comfortably.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The area of this project is 2500 sqm.

TAGS:
Minimalist, Modern, Various materials, Light blue, Fairyland

RESEARCH ABSTRACT:
In the negotiation area, the story of Nirvana of the Phoenix is used. The water bar extends throughout the rectangular space with a curved corner on the top to soften the rigidness of the space. The brown color is employed to match the theme and exhibit the nobility of the phoenix, and the lighting above imitates the phoenix in design.

CHALLENGE:
Two walls separate the space into three sections, ensuring privacy while maintaining the space integrity. The blue furnishings add a fresh feel to the space. The further negotiation area on the second floor is designed partly as a book bar, and attracts potential customers to learn more about the project. The water bar, book bar and Chinese restaurant can be opened as a whole to the public in the future.

ADDED DATE:
2021-08-23 07:42:55

TEAM MEMBERS (2) :
Song Hongyang and Li Xin

IMAGE CREDITS:
Image #1: Photographer Wang Hui, Firstar 37N Haiyun Sales Center, 2021.
Image #2: Photographer Wang Hui, Firstar 37N Haiyun Sales Center, 2021.
Image #3: Photographer Wang Hui, Firstar 37N Haiyun Sales Center, 2021.
Image #4: Photographer Wang Hui, Firstar 37N Haiyun Sales Center, 2021.
Image #5: Photographer Wang Hui, Firstar 37N Haiyun Sales Center, 2021.

Visit the following page to learn more: http://www.szu-sd.cn/
CLIENT/STUDIO/BRAND DETAILS
NAME:
SHENZHEN SD DESIGN Co., LTD

PROFILE:
SD Design is a pioneer design brand focusing on high-end commercial real estate, top brand hotel club and high-quality customized luxury house design. "SD" is the abbreviation of "School of Design". Adhering to the spirit of exploration and research, we have been excavating the essence of traditional culture for many years and integrating it into modern design to create a space with integration of "modern aesthetics" and "Oriental philosophy". Our design concept is based on a cultural premise, drawing inspiration from the extensive knowledge system of architecture, interior, art, landscape, technology, music, literature and history. SD is committed to creative and enduring design to influence and improve people's way of life and work design, providing customers with a different and comfortable living environment."

NOMINATION DETAILS

Firstar 37n Haiyun Sales Center by Song Hongyang and Li Xin is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Firstar 37n Haiyun Sales Center by Song Hongyang and Li Xin is Winner in Interior Space and Exhibition Design Category, 2021 - 2022.



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