MontGras Handcrafted Wine Packaging by Ximena Ureta

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DESIGN DETAILS
DESIGN NAME:
MontGras Handcrafted

PRIMARY FUNCTION:
Wine Packaging

INSPIRATION:
MontGras Handcrafted is the consequence of a constant search to create distinctive handmade products with a sense of origin, its a line of unique wines where five prestigious Chilean winemakers chose different valleys to create wines from uncommon, rare and different Chilean grape varieties to surprise consumers with innovative proposals.They are expressive, creative and is the winemakers answer to the passion for wine.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
MontGras Handcrafted is a range of very unique wines elaborated on a small scale and with important points of differentiation from other Chilean wines. The specifications for vines, valleys and winemakers are... White Wine, Riesling, D.O. Mulchen Bio-Bio Valley by Santiago Margozzini. Red Wines, Pinot Noir Amaral Vineyard, D.O. Leyda Valley by Adolfo Hurtado, Cinsault D.O. Guarilihue Itata Valley by Alberto Antonini, Carignan D.O. Crucesillas Cauquenes Valley by Carla Dosque, Cabernet Franc Intriga Vineyard D.O. Linderos Maipo Valley by Cristian Correa.

OPERATION / FLOW / INTERACTION:
This packaging is currently sold in Chile and is to be sold in the most important markets in which MontGras is present focusing on Asia (China, Korea and Japan). Also, Brazil, the UK, Taiwan, Hong Kong, Vietnam, Denmark, the Netherlands, Germany, Mexico, and Paraguay.

PROJECT DURATION AND LOCATION:
The MontGras Handcrafted packaging began in April and ended in October 2021. Afterwards, we started working on the container box of the five wines. These were worked on from October to January 2022. Both were printed in Santiago de Chile.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Printed on Fasson Cuvee Mareele White paper 90gr with quadrichromy using digital technology on an HP Indigo 6900 machine and its finishing applications on a Digicon. Folia Gold Matte Luxor MTS 425 with die cut, silkscreen varnish with mechanical relief and Mat UV protection varnish.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Handcrafted is a label printed on self adhesive, uncoated, water-resistant Wet Strength paper. It is FSC certified, confirming the commitment to use raw materials from forests grown under responsible management. It is resistant to aging and ultraviolet light. Bordeaux Label Dimension: 10.5 x 8 cm. Burgundy Label Dimension: 8.5 x 9.7 cm. Wax capsule.

TAGS:
Etiqueta de vino, packaging, design, label, wine, Rare, arte, Handcrafted, Ximena Ureta, Vino chileno, chilean designer, MontGras

RESEARCH ABSTRACT:
There has been a lot of visual research, both in artistic experimentation and in graphic exploration. Countless pieces of art were created, a considerable number of paintings that required the correct fusion to produce tension and movement in each wine label. Each pair of art had to offer the design the certainty that the information on the label would be kept in the same place. All the typographic number games had to be different in a distinguished and integrative way.

CHALLENGE:
The requirement and challenge was to create five different labels following a unifying graphic line with a box that contains them. Two pieces of art where merged into each label with the five winemakers signatures and five different typographic games for each number. As result all the labels are highly expressive and boast a great personality to create a serie with a restless, changing, and impetuous graphic for wines made of rare strains from different valleys located in different parts of Chile and harvested in 2020.

ADDED DATE:
2021-08-18 22:44:59

TEAM MEMBERS (4) :
Art direction and design: Ximena Ureta , Second designer: Francisca Furgones , Art: Ximena Ureta and Box second designer: Paulina Larrain

IMAGE CREDITS:
Image #1, #2, #3, #4, #5: Jorge Brantmayer.

CLIENT/STUDIO/BRAND DETAILS
NAME:
MontGras

PROFILE:
Brothers Hernán and Eduardo Gras, set up the winery in 1993, combining state-of-the art-technology with the talent and passion of a very special group of people. Hernán brought the substantial winemaking experience he had gained in Canada, while his brother, Eduardo contributed with their entrepreneurial visión and pragmatic business acumen. Their combination of skills and experience has enabled MontGras to become one of Chile´s foremost wine groups. Today, we are one of the largest 100% family-owned Chilean wineries, exporting to more than 40 countries worldwide. Our strong business model, underpinned by a broad portfolio of wines with well-positioned brands and strong long-term relationships with our commercial partners around the wold, have allowed us to deliver first-class products to our consumers. And it is consumer loyalty that has allowed MontGras to consistently grow faster than the rest of the industry, becoming the youngest winery to make the top of Chile´s wine-exporting in 2013. We have gained national and international certificación according to the strictest standards, including BRC with A+and HACCP. We were also one of the first wineries to be certified sustainable by the Wines of Chile Winery Code.

NOMINATION DETAILS

Montgras Handcrafted Wine Packaging by Ximena Ureta is a Nominee in Packaging Design Category.

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AWARD DETAILS

Montgras Handcrafted Wine Packaging by Ximena Ureta is Winner in Packaging Design Category, 2021 - 2022.



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